Build-A-Bear Workshop’s (BBW) recent Halloween collection was its bestselling spooky season set on record, according to CEO Sharon Price John, highlighting heightened consumer demand for experiences across age groups. This especially comes as President Trump’s tariffs continue to rattle the toy industry
Build-A-Bear Workshop CEO Sharon Price John sits down with Josh Lipton and Yahoo Finance senior reporter Brooke DiPalma to discuss the company’s efforts to manage its balance sheet amid fluctuating tariff policies, in order to keep its product affordable for younger customers.
Also hear Sharon Price John comment on Build-A-Bear’s stock momentum in 2025.
To watch more expert insights and analysis on the latest market action, check out more Asking for a Trend videos here: https://finance.yahoo.com/videos/series/asking-for-a-trend/
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