Themis and Sei Utilize AI to Boost Marketing Compliance in Banking – Finovate

A partnership between regtech Themis and AI-powered regulatory compliance company Sei will provide financial institutions and fintechs with new tools to manage their marketing compliance operations. Integrating Sei’s marketing compliance engine into Themis’ platform will help institutions remain compliant across multiple marketing channels.

Sei’s technology leverages Large Language Models (LLMs) to convert regulations into actionable code. This can be used by compliance and risk teams to automate a variety of complex tasks. The integration of Sei’s AI agents into Themis’ platform will enable companies to screen partner websites and social media, automate the review of marketing content before it is shared with the public, and identify potential compliance issues.

Financial institutions and fintechs will benefit from access to advanced AI models that detect compliance issues across text, image, audio, and video. Sei’s AI agents support multiple languages, and are enabled with contextual understanding to ensure that only the most relevant issues are flagged.

“We’re thrilled to partner with Themis, the leading GRC platform for banks and fintechs, to offer Sei’s Marketing Compliance AI agent,” Sei founder Pranay Shetty said. “Together, we aim to improve consumer protection and help companies navigate an increasingly complex regulatory environment.”

Backed by Y Combinator and PayPal, Sei offers AI agents that work with risk and compliance teams to boost their efficiency, impact, and ability to scale. Founded in 2023 by Ramkumar Venkataraman, the New York-based company serves customers across three continents with solutions for marketing, customer support, and communications compliance, and regulatory change management.

Headquartered in New York and founded in 2021 by CEO Neepa Patel, Themis made its Finovate debut at FinovateFall 2022. The company won Best of Show for its demo of its GRC solution that serves as a one-stop shop for compliance. In addition to managing internal compliance workflows, Themis’ GRC solution can also be used to help banks and other financial institutions accelerate their partnerships with fintechs by examining their compliance controls in real-time.

Photo by Kyle Glenn on Unsplash

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In conclusion, the partnership between Themis and Sei represents a significant step towards enhancing marketing compliance for financial institutions and fintech companies. By leveraging Sei’s cutting-edge AI technology, businesses can streamline their compliance processes, identify potential issues, and stay ahead of regulatory changes. This collaboration not only improves consumer protection but also illustrates the power of innovation in addressing complex regulatory challenges. As the industry continues to evolve, partnerships like these will play a crucial role in shaping the future of governance, risk, and compliance in the financial sector.