rewrite this title The tap-to-earn era is over: a new phase in Web3 games – Metaverseplanet.net

Telegram-based Web3 games are leaving the unsustainable tap-to-earn model behind and evolving into social, fun, and interactive experiences. Notcoin, one of 2024’s most prominent Web3 gaming projects, has declared that the tap-to-earn genre has “probably died” as Web3 games shift toward more engaging formats.

During Dubai’s Token2049 event, Notcoin co-founders Sasha and Vladimir Plotvinov, alongside NotGames’ Head of Design and Product Uliana Salo, spoke with Metaverseplanet about the state of Telegram-based Web3 games. Vladimir explained that developers are exploring new genres because tap-to-earn players quickly lose interest.

“You’ll see different types of games because tap-to-earn games have probably died; they’re not sustainable,” he said.

In 2024, Notcoin became one of Telegram’s most popular tap-to-earn titles, attracting over 30 million users within three months of launch. In a previous interview, Sasha attributed this growth to the game’s ability to “solve” the challenge of onboarding Telegram users into crypto.

As Telegram games boomed in 2024, players would “farm” tokens in one project and then move on to the next. Sasha told Metaverseplanet:

“Users who come just to farm tokens are motivated only by earning. But in games, it’s more about having fun, playing with friends, and being part of a group.”

She noted that the first wave of Telegram games lacked this social element, though she believes Web3 still has a vital role in the platform’s gaming ecosystem.

Sasha added that Telegram games are now moving away from pure token farming models. In these new experiences, the Web3 economy becomes an “add-on” rather than the core value proposition. However, she cautioned that this transformation may take time—Telegram does not yet have “real games,” but she remains optimistic about the future.

How is AI improving Web3 game development?

Vladimir told Metaverseplanet that AI and Telegram are making it easier for Web3 developers to create games. He noted that AI tools help developers write code more quickly and efficiently:

“It saves time. My delivery speed has increased. I write code faster than usual because I save time on other routine tasks.”

However, he emphasized the need for caution when using AI in projects:

“You must be very careful and have the expertise and experience to understand how the API works, how components connect, and how it will scale under heavy user loads.”

Telegram Web3 games set for exponential growth

Despite the belief that tap-to-earn is dead, when asked whether Telegram’s Web3 gaming sector will continue to grow, Salo pointed to platforms like WeChat and Facebook—which already boast their own gaming ecosystems—as proof of the opportunity:

“We’re fortunate to have a platform similar to WeChat and Facebook with an existing game ecosystem, and that’s a huge market. Our user base is effectively the same size.”

Salo acknowledged that Telegram’s gaming scene currently lacks major publishers and investor funding but expects exponential growth. She added that the goal is to reach a point where players play not just to earn tokens but “because it’s fun”:

“We’re trying to capture that feeling of fun that emerges when people do something for themselves, not just for money.”

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