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The cast of the upcoming Superman film has been experiencing tons of good vibes on their tour promoting the film. A new behind-the-scenes clip shows Nicholas Hoult and Rachel Brosnahan jokingly threatening their co-star David Corenswet while he awkwardly pitched the film to some fans. The clip was posted on the official Superman Instagram account and unleashed thousands of hilarious comments.
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Brosnahan, cast as Lois Lane, looks down on Corenswet and states to viewers, “You better listen and be nice,” as Corenswet awkwardly rambled on about action sequences and character development in the film. The joyful interaction amongst the costume cast shot to immediate fame. One user posted, “Amo que Loise sea la más amenazante, fiel al canon” (I love that Lois is the most threatening, true to canon).
The promotional campaign for this Superman reboot has been anything but ordinary. The team have eschewed the usual stale press junkets in favor of entertaining and employing social media trends to generate interest. Another ecstatic soul wrote, “The marketing team is on beast mode and I am HERE. FOR. IT!!!” while yet another said, “It’s doing what The Boys does with modern culture to reach out except very PG.”
One would have to acknowledge that it did take some time getting used to for the cast. This was met with great bewilderment among some viewers who asked, “Who is this man, and what happened to Superman?” Another reminded those watching, “This is making me not want to watch it… but I will.” There cannot be any doubt that this semi-playful threatening on the part of Brosnahan and Hoult (as in Lex Luthor) left quite a mark, with pretty much every user expressing how “scared” they were at the same piercing gaze they were given.
This video further underscores Corenswet’s awkward charm as the new Man of Steel. “The way David walks in the scene is hilarious,” commented one observer while the others kept focusing on the blue eyes of the cast. “How do they all have pretty blue eyes? Literally pretty blue,” exclaimed one fan, igniting a mini-debate on whether there are ugly blue eyes.
Surely, beyond all that, some actual tidbits about the film are dropped in. Corenswet talks about “great action sequences and flying and fighting” and character development, hence this might actually be a superhero movie that one could think about sometimes. The movie will hit cinemas on July 11, and the cast certainly hopes someone will actually “look up” from their cell phones at the screen.
Such a promotional treatment thrives in humanizing the actors while being true to the dynamics of their characters. Brosnahan’s portrayed Lois is pragmatic and no-nonsense, while Hoult tailors the look of an elegantly wicked smirk-fine artistry on display, if only in this goofy behind-the-scenes moment. Then, slipping neatly in as the fresh-faced Superman, Corenswet’s slightly fumbling charm makes it hard not to like him.
The comment section took on a life of its own as fans created a running humorous commentary about the “throuple vibes” of the three leads, and references spilled the gamut from Pokemon cards to Fifty Shades of Grey. One bona fide aficionado of the subject wrote, “David and all the casting deserve respect and all the best, they are doing an excellent job and I can’t wait to watch them in #Superman.”
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Will such crazy accounts create box office revenue? That remains to be seen. But what is certain is that, in the cluttered superhero world, this much-needed buzz, these few laughs, and perhaps a bit of fear that Lois Lane might be hurt grant her great leverage from the Superman remake.
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