At FinovateFall last month, Finovate’s David Penn sat down with Wysh Founder and CEO Alex Matjanec to discuss the concept of micro life insurance.
We’ve highlighted pieces of the conversation below, and included the entire 10-minute video for you to check out the full story.
Tell us a little bit about Wysh and your approach to embedded life insurance.
Alex Matjanec: I think the first thing that surprises most people about Wysh is that we’re actually a life insurance company…. Our product is called Life Benefit, and Life Benefit is micro life insurance that sits on top of their deposit accounts…. We sell the policy to the institution, and they give it as a benefit to their customers or members as a way to differentiate their story beyond just credited interest rate, helping to bring a real protection to that story.
You spoke in the past about the context of the protection offering that Wysh provides. How does Life Benefit extend the capacity for protection.
Matjanec: Today, there is protection being offered… we have deposit insurance, FDIC insurance, overdraft protection, fraud protection. The issue with a lot of that protection is that it comes from a world of being in a negative place. What we want to do with Life Benefit is show how protection can help you from a positive direction. As you grow your deposits, you’re growing this policy and benefit along with it. That is how we’re following along with you in your journey. As you’re trying to become financially independent, we’re giving you a little bit of protection along the way.
How does an institution go about adopting Life Benefit?
Matjanec: One of the things we’re really proud about is that it takes less than 45 days to go from contract to launching Life Benefit…. We give you a one-page disclosure that you amend to your existing contract. That allows us to bring this benefit to market without requiring any sign-up, opt-in, or underwriting… That turns this into a 72-hour ability to turn on.
What makes Life Benefit really powerful is when you show the customer the benefit they’ve earned and it growing over time as you’re raising your deposits – much like showing people the value of interest rates or return on investments. That is a little bit of a larger lift, but we’ve made integrations with other cores and banking platforms, as well as built a low-code, no-code option that some of our partners have implemented, and that’s why we’re confident that… it takes less than 45 days to go live.
Catch all of this, and more, including Matjanec’s explanation of how Life Benefit can help firms avoid the “sea of sameness,” as well as a discussion on the tool’s affiliate offering, and the company’s future plans, in the full video below.
Enhancing financial inclusion with micro life insurance
Photo by Arafat Tarif
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Conclusion: Life Benefit by Wysh brings a new perspective to life insurance by embedding it within deposit accounts. This innovative approach not only adds value to customers but also creates a positive narrative around financial protection. With quick adoption processes and integrations with banking platforms, Life Benefit is set to revolutionize the concept of micro life insurance.
