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Amazon has officially launched its satellite internet project, “Project Kuiper,” to compete with Starlink. The company has sent its first satellites into orbit as part of the project.
Until now, SpaceX’s Starlink satellite internet service, which provides high-speed internet to even the most remote locations, has been unrivaled. However, we’ve started to see similar ventures, and Amazon is now making a significant move to become a Starlink competitor.
The U.S. technology and e-commerce giant launched the KA-01 mission from Florida early this morning. This mission officially marks the beginning of the company’s satellite internet and communications project, “Project Kuiper.”
27 Satellites Sent Into Orbit

As part of the KA-01 mission, Amazon sent 27 satellites into orbit for its satellite internet service. These satellites will be positioned 450 kilometers above Earth’s surface, representing the first steps toward the goal of providing internet everywhere. The company, which aims to offer broadband connectivity to individuals and businesses, ultimately plans to send a total of 3,200 Project Kuiper satellites into low-Earth orbit to become a serious rival to Starlink. For comparison, SpaceX currently has more than 8,000 Starlink satellites in orbit and serves over 5 million people
In a statement, Rajeev Badyal, one of the executives at Project Kuiper, said that they have designed some of the most advanced communication satellites to date. He noted that while extensive tests have been conducted, they will only know if the mission was successful after the flight and orbital insertion are complete.
It’s still too early to see if Amazon’s satellite internet project will be successful. It will take at least a few years for the service to operate at a meaningful level and become a real competitor. Only then will we see the full impact. Since competition benefits all users, this move from Amazon is a welcome development.
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