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Tether, the issuer of the world’s most widely used stablecoin USDT, has made headlines with a €1.1 billion (roughly $1 billion) all-cash bid to acquire Italian football powerhouse Juventus FC, signaling a bold push by crypto capital into traditional sports ownership.
The stablecoin giant submitted a binding offer to Exor, the Agnelli family’s holding company that controls a 65.4 % stake in Juventus, proposing to buy their shares at €2.66 each and then launch a public tender for the rest of the club.
Still, the bid has reportedly been met with resistance, with Exor sources saying “Juventus is not for sale.”
“For me, Juventus has always been part of my life,” said Tether CEO Paolo Ardoino, in a statement. “I grew up with this team. As a boy, I learned what commitment, resilience, and responsibility meant by watching Juventus face success and adversity with dignity. Those lessons stayed with me long after the final whistle.”
Tether Submits Proposal to Acquire Juventus Football Club 🦓
Read more: https://t.co/CDv8OosqFU
— Tether (@Tether_to) December 12, 2025
“Tether is in a position of strong financial health and intends to support Juventus with stable capital and a long horizon,” said Ardoino.
Tether Looks To Expand Beyond Cryptocurrency
Tether has looked to expand its business beyond the token and has taken up investing in artificial intelligence, robotics, and a health platform (QVAC Health).
Back in February, Tether acquired a minority stake in the club, which plays in Italy’s top soccer league, Serie A. After this, the firm aimed to boost its influence on the club, as in October, they nominated its deputy investment chief, Zachary Lyons, along with Francesco Garino, to the football club’s board of directors.
The bids have paid off, as Juventus shareholders approved Garino’s appointment to the board of directors last month.
According to Tether, Juventus is an international organization with substantial and sustainable commercial and sporting potential.
Tether’s proposed takeover has already driven a 26% surge in the Juventus Fan Token (JUV), with trading volume rising over 1000% to 55.19 million.
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