rewrite this title SRM Teams Up with Cooperative Credit Union Association – Finovate

Independent financial services advisory firm SRM has announced a strategic partnership with the Cooperative Credit Union Association (CCUA).

The partnership will enable CCUA’s member credit unions to access SRM’s complete portfolio of advisory solutions for sourcing and payments, as well as for corporate and technology strategy.

Headquartered in Memphis, Tennessee, SRM made its Finovate debut at FinovateFall 2023 in New York.

The Cooperative Credit Union Association (CCUA) and advisory firm SRM have forged a strategic partnership that will grant CCUA member credit unions preferred access to SRM’s complete portfolio of advisory solutions.

“Our collaboration with CCUA is rooted in a common goal: driving meaningful results for credit unions through insight-led advisory and technology solutions,” SRM Chief Growth Officer Stephen Johnston said. “SRM’s expertise aims to unlock new opportunities in payments, sourcing, technology, and member experience for the CCUA’s member credit unions.”

SRM’s advisory solutions portfolio includes sourcing advisory, with analysis, benchmarking, vendor selection/RFP management, vendor contract negotiations, and other strategic sourcing plans; payments advisory, covering commercial, consumer, and instant payments, credit/debit card portfolio optimization, fraud prevention, product development, and market expansion; corporate advisory, including strategic planning, digital strategy, mergers & acquisitions, AI enablement, organizational design, compliance and risk, policy development, research, and analytics; and technology advisory, including core processing and digital banking strategy, migration and integration services, project management, and expert staff augmentation.

The company offers SRM Boost Programs that provide a strategic growth platform for onboarding new members, cross-selling and card optimization, and fueling new membership growth. As part of the strategic partnership, SRM will also facilitate seasonal roundtables for CCUA’s member organizations and will be featured at CCUA events to help credit union leaders engage with SRM’s team of experts.

“Ensuring access to SRM’s proven advisory capabilities strengthens CCUA member credit unions’ position in contract negotiations, payments innovation, and technology transformation,” CCUA EVP and Chief Operating Officer Melissa Pomeroy said. “This partnership directly supports credit unions’ commitment to deliver exceptional member service and financial performance.”

The Cooperative Credit Union Association is a leading regional trade organization representing nearly 200 credit unions across Massachusetts, New Hampshire, Delaware, and Rhode Island. Combined, the Association’s member credit unions manage more than $75 billion in assets and serve more than five million members. Founded in 2015, the Association is headquartered in Marlborough, Massachusetts.

An independent advisory company specializing in payments, sourcing, operating strategies, and technology, SRM serves clients ranging in size from credit unions and community banks to international financial services firms. Returning more than $10 billion in value to more than 1,000 clients since inception in 1992, SRM is headquartered in Memphis, Tennessee. The company made its Finovate debut at FinovateFall 2023 in New York.

Photo by Gabriel Tovar on Unsplash

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