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During the height of summer, backyard barbecues take over weekend plans. The grill is filled with burgers, brats and a bounty of delicious food. People are thirsty for a cold beverage. After digging in the cooler, they are more likely to pick this drink to enjoy.
Beverage trends ebb and flow. One summer, everyone drinks hazy IPAs, and next summer it is all about the non-alcoholic, alternative sodas. While people thirst to be “in the know,” tried and true favorites never go out of style.
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According to the Sam Adams Summer Ale Census, “July is the undisputed champ of beer season.” Specifically, people believe that summertime and beer, paired, maximize that seasonal fun.
The study went on to determine that backyard barbecues and beer are the perfect combo. There is something about the grilling aroma and crisp refreshment that just hits right. Whether it is burgers, chicken or even some ribs, beer is the choice beverage.
While beer is the drink, summer beers are different than those hearty, heavy stouts sipped by the winter fire. Since “90% of drinkers enjoy beer more frequently in the Summer,” those drinks need to be sessionable – meaning you can have more than one over a period of time.
Related: Popular Beer Gets Major Makeover
Seasonal, summer beers tend to be fruity, lighter and even a touch sweet. Whether it is a summer ale with its lemony citrus or a simple light lager. Given the flavor versatility, these styles pair well with all the backyard barbecue favorites.
The easy drinking beers bring balance to a meal. From a smoky rack of ribs to a hot dog dragged through the garden, summer beers are versatile enough to pair with anything on the menu.
When planning that party menu, add a 12-pack to the shopping list. More importantly, remember to buy extra ice for the cooler because a warm beer is definitely a party foul.
Related: Best-Selling Beer in U.S. Faces Growing Problem
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