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Quick take:
The new tool will track two key metrics: mindshare and sentiment.
Mindshare focuses on the ‘share of attention’ or frequency of mentions, while sentiment focuses on the tone of statements (positive or negative).
Users will be able to trade contracts by predicting public opinion on matters such as ‘Will Anthropic’s mentions surpass OpenAI’s next month?’ or ‘Will audience loyalty to Elon Musk increase?’
Polymarket, one of the leading prediction market platforms, has teamed up with Kaito AI to launch a new tool for “Attention Market” trading. According to the report by Forbes on Tuesday, two companies are teaming up to offer attention markets for social media, leveraging data from X, TikTok, Instagram, and YouTube.
The new tool will track two key metrics: mindshare and sentiment. Mindshare focuses on the ‘share of attention’ or frequency of mentions, while sentiment focuses on the tone of statements (positive or negative).
Users will be able to trade contracts by predicting public opinion on matters such as ‘Will Anthropic’s mentions surpass OpenAI’s next month?’ or ‘Will audience loyalty to Elon Musk increase?’
Polymarket is not the first platform to target the attention market in the rapidly evolving global prediction markets ecosystem. Last month, Attention Market startup Noise raised $7.1 million in a seed round led by Paradigm, with participation from GSR, JPEG Trading, and Polymarket’s new partner, Kaito AI.
Kaito AI’s AI-powered information finance (InfoFi) network transforms subjective social sentiment and online chatter into measurable, tradable, on-chain assets. The platform leverages advanced artificial intelligence to structure and quantify the chaotic flow of crypto information from social media, forums, and news, turning “attention” into a tangible, objective, data-backed metric.
Unlike prediction markets, which focus on outcomes of real-world events, Attention Markets try to quantify market sentiment and engagement based on social media activity.
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