rewrite this title Parlay Finance Secures $2 Million in Seed Funding for its Loan Intelligence System – Finovate

Loan intelligence system (LIS) company Parlay Finance has secured $2 million in seed funding in a round led by JAM FINTOP.

The funding will help Parlay expand product development and grow its network of community lenders.

Parlay made its Finovate debut at FinovateSpring 2024.

In a round led by JAM FINTOP, loan intelligence system (LIS) company Parlay Finance has raised $2 million in seed funding. The funding will help the Virginia-based fintech expand product development, deepen integrations with existing systems of record, and expand its network of community lenders.

“JAM FINTOP’s investment and network of banks creates a powerful multiplier effect for our technology,” Parlay CEO and Co-Founder Alex McLeod said. “Through this partnership, we’re empowering community lenders nationwide to maintain rigorous underwriting standards while drastically improving operational efficiency and insight. By democratizing access to AI-powered technology, Parlay is helping community banks to better compete while advancing their mission to serve local businesses.”

Parlay Finance offers a solution that helps lenders boost loan volume, enhance operational efficiency, and maximize profitability without incurring additional risk. The company’s loan intelligence system complements existing loan origination systems (LOS) and features capabilities including digital customer onboarding, information verification, and a decision management system—powered by AI—that streamlines the processing of Small Business Administration (SBA) loans, which are notoriously complex and costly to underwrite.

In a statement, Parlay noted that it also has intensified its relationships with banks in the JAM FINTOP network. JAM FINTOP Investor Stephen Schroder, who will join Parlay’s board of directors, underscored the opportunity for its partnering banks. “Parlay has built what our banks need: a system of intelligence that integrates with existing systems of record to deliver substantial improvements in both volume and efficiency,” Schroder said. “We are confident the team’s deep understanding of banking operations and proven ability to execute will drive value for financial institutions nationwide.”

Founded in 2022 and headquartered in Alexandria, Virginia, Parlay Finance made its Finovate debut at FinovateSpring 2024. At the conference, the company showed how its technology helps lenders generate high-quality loan packets and provide scalable technical assistance for small business applicants. This helps boost customer loyalty, improve the efficiency of lending operations, and create interest and fee revenue for Parlay’s lending partners.

Last month, Parlay Finance partnered with credit-decisioning firm and fellow Finovate alum Stratyfy. The strategic partnership will combine Parlay’s platform with Stratyfy’s credit solutions to offer a frictionless intake and underwriting experience that helps banks increase lending to qualified small business borrowers.

Photo by Jenna Hamra

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