Nissan’s pending merger talks with its archrival Honda may give be its best shot at surviving. The third largest Japanese automaker by volume is struggling in multiple regions around the world, including the US and China. Cheaper, fresher alternatives are pushing it out of developing markets, while US dealerships day they are plagued with stale product and troubles around service and counterproductive sales incentives. Merging with Honda would create the third largest automaker in the world and give the combined company US market share comparable to Toyota and the Hyundai Motor Group.
Chapters:
0:00 – 01:57 Introduction – Why Nissan is in deep trouble
02:06 Chapter 1 – Troubling Times
06:49 Chapter 2 – Losing to China
09:18 Chapter 3 – The American market
12:09 Chapter 4 – The rescue plan
Producer: Robert Ferris
Editor: Darren Geeter
Animation: Jason Reginato, Christina Locopo
Senior Managing Producer: Tala Hadavi
Additional footage: Getty Images, Nissan, Toyota, Honda, Kia, Hyundai
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Nissan Is Fighting To Survive But Its Future Looks Grim
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