rewrite this title Nationwide Selects Moneyhub for Consumer Spending Insights – Finovate

Nationwide has selected Moneyhub to enrich and categorize card and direct debit transaction data using AI-driven analysis.

The partnership enables deeper transaction-level insights that support better personal finance management for customers, alongside improved fraud detection, risk monitoring, and personalization for Nationwide.

The deal highlights how transaction data is becoming a strategic differentiator for banks competing on insight-led products and customer experience.

UK financial services company Nationwide has selected open data platform Moneyhub to help categorize, enrich, and better understand consumer transaction data.

Nationwide will leverage Moneyhub’s AI-driven Categorization and Enrichment engine to analyze consumer transactions made on cards and with direct debits. The transaction analysis will allow Nationwide to see details such as contact and location data for the website or store where the purchase was made.

This deep understanding of transaction details will benefit both customers as well as Nationwide. The additional data will help customers better manage their personal finances and quickly identify fraudulent transactions. For Nationwide, the granular insights support more accurate transaction categorization, improved risk detection, and the ability to deliver more personalized products and services. By working with Moneyhub, Nationwide is positioning itself to turn raw transaction data into actionable insights that can power smarter products, clearer customer experiences, and more proactive financial support.

“At Nationwide our tech teams work to deliver fairer, more rewarding, and more convenient banking, so selecting the right partners is crucial, to make sure we’re giving our customers the best experience possible,” said Nationwide Chief Data and Analytics Officer Sri Kanisapakkam. “Moneyhub’s AI-driven tech will help enrich the data we’re giving back to our customers and set us up for success with even more personalized products and services in the future.”

Moneyhub was founded in 2014 and offers personal finance technology tools, open data APIs, decisioning solutions, and payments capabilities. Its platform is designed to empower financial institutions, employers, and technology providers to deliver more tailored financial experiences through real-time data access and intelligent analysis. Regulated by the FCA, Moneyhub’s infrastructure supports a wide range of use cases, including budgeting tools, affordability assessments, wealth insights, and financial wellness programs.

“Moneyhub exists to help our financial services clients build services that improve their customers’ digital experience and deliver better financial outcomes,” said Moneyhub CEO Alastair McGill. “Presenting retail customers with a fine-grained understanding of their income and expenditure is an essential part of this journey, so we’re delighted that Nationwide selected our Categorization and Enrichment engine. We look forward to working with Nationwide as they continue to further enhance their customer engagement.”

Across the globe, transaction data is becoming a strategic asset for banks. As competition heats up in the traditional banking space, financial institutions face growing pressure to improve personalization, fraud prevention, and customer trust. Fortunately, the broad availability of AI tools combined with open banking regulations such as PSD2 make it easier than ever for firms to gain insights from transactions.

Moneyhub demoed its enterprise platform at FinovateEurope 2017. Last year, the company formed a partnership with Lloyds, deepened ties with Experian, and appointed a new CEO.

Photo by Xi Qiao

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