rewrite this title and make it good for SEOMusk is back in the building — the Tesla one: Morning Brief

This is The Takeaway from today’s Morning Brief, which you can sign up to receive in your inbox every morning along with:

Can a moonshot company escape its leader’s political baggage? What if the company’s success is in part bound up in that polarizing activity? Elon Musk is back in reassurance mode, professing his overarching vision and long-term goals for his car company that have little to do with car sales.

Tesla stock (TSLA) is up 25% over the past week, with the biggest boost coming after an all-hands meeting at the company that conveyed the sense that Musk is “back in the building,” with the CEO issuing a sermon to reassure his shareholding faithful.

Fast-tracking a private transportation transformation is at the heart of Musk’s plans for Tesla. But dreams of a fleet of millions of robotaxis and thousands of humanoid robots are becoming much harder to sell when Musk is busy slashing through Washington instead of shepherding a volatile brand.

Gutting a social media company and remaking it in your own image doesn’t have the same consequences as messing with the American social safety net. Trying to do to the federal government what Musk did to Twitter ended up tarnishing Tesla. Or, as Dan Ives, a prominent Tesla bull, put it, created “a brand tornado crisis moment.”

But hints of a comeback are already gathering. The company’s most outspoken backers see Musk placing his DOGE duties in better balance with his corporate responsibilities. And a resurgence of retail investor interest piercing through the doldrums highlights a defining trait of the ticker: convincing people that big things are coming.

As Nicholas Colas, co-founder of DataTrek Research, wrote earlier this month in a note to clients, Tesla is a “faith-based” stock. While all equities generally move up and down according to people’s belief in them, Tesla represents a pure example of faith investing because so much of its implied value is tied up in future endeavors. In Tesla’s case, that means future earnings from robotaxis, not present and near-term earnings from cratering EV sales in the US, Europe, and now China.

Looking at the stock through that lens helps explain why flagging sales in its third-largest market barely register on the stock chart. This week’s rally also coincided with some good news on tariffs, lifting the “Magnificent Seven.” But Tesla’s rise was particularly pronounced and continued Tuesday.