rewrite this title and make it good for SEO Introducing the “Gritty” Ghost FriendsCap — Dropping January 29th

The “Gritty” Ghost Cap isn’t about making noise — it’s about making an impact. Inspired by the bold colors and unyielding spirit of New York, it embodies the grit, determination, and unity that define both the city and those who wear it. This cap represents the ones who show up, take pride in their work, and understand that nothing worthwhile comes easy.

Launching in the heart of winter, this cap is for those who understand that strength isn’t just about pushing forward — it’s about showing up, day in and day out.

This product is not affiliated with, endorsed by, or connected to any sports team or league.

Each cap features a classic structured 6-panel design, ensuring a premium fit and timeless look built for the gritty, by the gritty. Available in two materials and limited-edition colorways:

Colorway #1: Two-Toned Spotlight White with Sapphire

Hat Body: Spotlight WhiteBrim: Sapphire Blue Faux SuedeEmbroidery: OrangeMaterial: Canvas body and faux suede brim

Colorway #2: Sapphire Corduroy

Hat Body: Sapphire BlueEmbroidery: WhiteMaterial: Woven Corduroy

To complement the cap drop, the “Gritty” Ghost Starter Jacket will also be available in highly limited quantities in select sizes. This black satin jacket features bold varsity lettering on the front and a striking embroidered Gritty Ghost graphic on the back. With its classic Starter silhouette and premium finishes, it’s a must-have for those who wear their resilience on their sleeve.

Price: $255

Holder Presale: January 27th 12 PM ET — January 29th 12 PM ET

All VeeFriends Series 1 holdersAll Series 2 Gritty Ghost holdersNo purchase limit

Public Sale: January 29th 12 PM ET

Price: $55Shipping: US & International

Available at: friendscaps.com

Series 2 Spectacular Gritty Ghost holders can claim one free “Gritty” Ghost Cap in the colorway of their choice from January 29th to February 12th, while supplies last.

Who: Series 2 Spectacular Gritty Ghost NFT holdersWhat: 1x “Gritty” Cap per NFT heldWhere: VeeFriends ShopWhen: January 29th — February 12th @ 12 PM ET

Eligible holders can claim their cap via Verify With VeeFriends on the VeeFriends Shop. Claims are first come, first served.