rewrite this title and make it good for SEOHow once-iconic Intel fell into a 20-year decline

We’re about to find out in a bizarre case that could alter not just the career of a CEO but also a one-time corporate jewel of American enterprise, a global industry, and what a previous Commerce Secretary has called “the most important piece of hardware in the 21st century.”

The drama began on the morning of August 7, when President Trump posted a short statement on Truth Social: “The CEO of INTEL is highly CONFLICTED and must resign, immediately. There is no other solution to this problem. Thank you for your attention to this problem!” The post suddenly directed attention to a letter Senator Tom Cotton (R.-Ark.) had sent to Intel’s board chairman two days earlier. It said Intel CEO Lip-Bu Tan “reportedly controls dozens of Chinese companies,” and a multinational company had recently pleaded guilty to violating U.S. export controls “under Mr. Tan’s tenure,” among other accusations. By day’s end, Tan had sent a letter to Intel employees saying, “There has been a lot of misinformation circulating about my past roles…. I have always operated within the highest legal and ethical standards,” and Intel had told the media, “We look forward to our continued engagement with the Administration.” The stock fell 5% on an up day for the market, another blow to Intel shareholders who had hoped—finally—that things might have hit bottom.

How Intel lost its edge

It would have been a one-day story if it weren’t about Intel, once the world’s biggest, most advanced maker of computer chips.

It’s decline began some 20 years ago, when the company made multiple acquisitions, many of which were in telecommunications and wireless technology. In concept, that made great sense. But acquiring businesses is a skill of its own, and David Yoffie, a Harvard Business School professor who was on Intel’s board of directors at the time, told Fortune “100% of those acquisitions failed. We spent $12 billion, and the return was zero or negative.”

Intel also tried unsuccessfully to grasp the mammoth cell phone opportunity. The company understood the opportunity and was supplying chips for the highly popular BlackBerry phone. The chips were designed by Arm, a British firm that designs chips but doesn’t manufacture them. Intel understandably preferred to make phone chips with its own architecture, known as x86. The company decided to stop making Arm chips and to create an x86 chip for cell phones—in retrospect, “a major strategic error,” says Yoffie. “The plan was that we would have a competitive product within a year, and we ended up not having a competitive product within a decade,” he recalls. “It wasn’t that we missed it. It was that we screwed it up.”

As years went by, simple poor management crept in. Intel kept missing new-chip deadlines and lost market share. The company gave up on smartphone chips. CEOs were replaced, but the production troubles continued until, by 2021, for the first time in Intel’s existence, its chips were two generations behind competitors’. Those competitors were Taiwan’s TSMC and South Korea’s Samsung.

In crisis mode, Intel’s board brought back Pat Gelsinger, an engineer who had spent 30 years at Intel before leaving for 11 years to be a high-level executive at EMC and then CEO of VMware. As Intel’s CEO he announced an extraordinarily ambitious and expensive plan to reclaim the company’s stature as the world leader in chip technology. In February of this year, as the stock price fell, the board fired him and brought in Tan.

Despite it all, Intel is still crucially important because it’s the only U.S. company with the technology and know-how to make leading-edge chips in America–though it hasn’t actually done that in eight years. At the highest level of geopolitics, primacy in chips is central to power, and for the past eight years the world’s fastest, most valuable chips have been made only in Taiwan and South Korea. That’s why Congress passed the CHIPS and Science Act with bipartisan majorities. It became law in 2022 and starting last year has sent billions of dollars to chipmakers, American and foreign, building new factories and other chip infrastructure in the U.S. Intel was allotted the most subsidies, about $8 billion plus loans, though the company hasn’t received most of the money, which is disbursed based on reaching project milestones.    

It’s as if the money came just a little too late. “Intel had a great opportunity,” says Gauvar Gupta, an analyst at the Gartner research firm. “They were getting all these subsidies from the government. But I think they just could not execute.” At that critical moment, poor performance was costly. “A year and a half ago there was still positivity with Intel,” says Alvin Nguyen, an analyst at the Forrester research firm. “Now, not as much. The negativity that’s hit them, it’s just snowballed.” 

Now suppose Tan were to step down as CEO. “Who wants that job?” asks Stacy Rasgon, a longtime tech analyst at Bernstein. He observes in a recent note that Tan “doesn’t ‘need’ to run Intel (he’s very wealthy and has a lot of other things to occupy his time)…. He clearly wants to do what is best for Intel…” But it’s unclear if resigning would be good or bad for the company, “especially with Trump’s crosshairs on his back.” Rasgon, speaking to Fortune, asks, “How do you attract somebody else into that spot?”

Getting Tan wasn’t easy. “The board took a while in finding the new CEO when [previous boss] Pat Gelsinger left,” says Gupta. “It took a long time to find a candidate willing to take control and lead the company in a direction.”

Nonetheless, Yoffie and three other former Intel directors argued in a statement to Fortune for a new company, a new board, and a new CEO, spinning off Intel’s manufacturing arm into an independent company to secure America’s chipmaking dominance.

Trump’s post puts himself at the center of a crucial conundrum for national security. Global dominance requires a reliable source of leading-edge chips. That’s why Commerce Secretary Gina Raimondo in 2024 said they’re “the most important piece of hardware….” The world’s largest producer of leading-edge chips by far, Taiwan’s TSMC, is building two fabs in Arizona, subsidized by the CHIPS Act, with more planned. “You can make the argument that the more capacity builds in Arizona, maybe the less we need Intel,” says Rasgon. But TSMC isn’t an American firm, and Nguyen says “the best technology from TSMC is definitely not coming to the U.S. at this time.”

Which leaves Intel. “They’re the only American company that can do it,” says Rasgon. “But Intel still has to prove they could deliver. They haven’t proven that.” Trump has shined a spotlight on the once-iconic company. But identifying problems and solving them are two very different matters, something Intel-watchers have known for going on two decades.