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Home Videos

Inside Shappy Pretzel’s rise as Hollywood’s crisis comfort food

DeFi Daily News by DeFi Daily News
December 11, 2025
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Inside Shappy Pretzel’s rise as Hollywood’s crisis comfort food
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Listen to this article



This founder launched a pretzel company by accident in 2020 and the world hasn’t stopped craving it since.

This week on The Big Idea with Elizabeth Gore, Shappy Pretzel Co. founder Adam Shapiro joins the show to answer the question: How can small businesses do good in times of crisis? Shapiro shares his story of opening a Philadelphia-style soft pretzel company during the height of the 2020 pandemic, and how his tasty treats have become the go-to crisis snack in Los Angeles.

Yahoo Finance’s The Big Idea with Elizabeth Gore takes you on a journey with America’s entrepreneurs as they navigate the world of small business.

Listen and subscribe to The Big Idea with Elizabeth Gore on Apple Podcasts, Spotify, or wherever you find your favorite podcast.

#youtube #podcast #smallbusiness
About Yahoo Finance:

Yahoo Finance provides free stock ticker data, up-to-date news, portfolio management resources, comprehensive market data, advanced tools, and more information to help you manage your financial life.

– Get the latest news and data at finance.yahoo.com

– Download the Yahoo Finance app on Apple (https://apple.co/3Rten0R) or Android (https://bit.ly/3t8UnXO)

– Follow Yahoo Finance on social:

X: http://twitter.com/YahooFinance
Instagram: https://www.instagram.com/yahoofinance/?hl=en
TikTok: https://www.tiktok.com/@yahoofinance?lang=en
Facebook: https://www.facebook.com/yahoofinance/
LinkedIn: https://www.linkedin.com/company/yahoo-finance

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Tags: BondsbusinesscomfortcrisisfoodHollywoodsInvestingInvestmentMarketMarketsMoneyNewsPersonal FinancePretzelsriseSavingsShappysmall businessStock marketstocksYahoo FinanceYahoo FInance Premium
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