In an exciting development for luxury travel enthusiasts and loyalty program aficionados, Hyatt has unveiled plans to significantly enlarge its footprint in the realm of high-end, boutique lodging. The esteemed hotel giant announced its intentions to bring The Standard hotels, an exclusive collection of 10 boutique havens located in some of the world’s most desired destinations, including the pristine shores of the Maldives, the bustling streets of New York, and the historic heart of London, into its illustrious portfolio of lifestyle brands by the culmination of 2024.
This strategic move is set to ignite the excitement of World of Hyatt loyalty program members who yearn for opulent experiences in locales that draw travelers from all corners of the globe. The inclusion of The Standard hotels marks a monumental step in World of Hyatt’s expansive strategy, which also heralds the acquisition of Bunkhouse hotels—a group of boutique hotels that grace the U.S. and Mexico with their unique charm and hospitality. Since the year 2017, Hyatt has witnessed a fivefold increase in the number of rooms at lifestyle hotels under its brand and has ascended to become the largest operator of luxury all-inclusive resorts worldwide, when measured by room count.
This ambitious expansion not only diversifies Hyatt’s offering but also enhances the allure of its loyalty program, as members soon will have the privilege to book stays at The Standard hotels using their accumulated Hyatt points. Among the eyecatching properties is The Standard, High Line located in New York City, which epitomizes the brand’s commitment to innovative design, atmospheric excellence, and prime positioning in locales rife with cultural and nightlife excitement—qualities that have become synonymous with The Standard’s reputation.
The Standard’s portfolio boasts properties situated near vibrant districts such as the Meatpacking District in New York or King’s Cross in London, with many of its hotels occupying buildings of historical or architectural significance. This lends each establishment a distinctive character and a unique narrative. Looking ahead, five more locations are slated to join The Standard’s collection by the end of 2025, further broadening the options available to travelers seeking unparalleled accommodations.
Moreover, The Standard hotels are not merely places to stay; they are vibrant cultural hubs that host art exhibitions, book clubs, music performances, and an array of other events that often feature celebrities, influencers, and high-profile individuals. Whether it’s enjoying mahjong game nights at The Standard, East Village, or soaking up a summer celebration with Madonna at Le Bain, The Standard, High Line’s rooftop bar, guests are guaranteed experiences that transcend the conventional hotel stay.
The offering extends beyond the borders of the United States, with properties like The Standard, Bangkok providing guests with a chance to revel in afternoon tea and cocktails, invigorating workouts at the 24-hour gym, leisurely swims in the pool, or breathtaking views from Sky Beach, Thailand’s highest cocktail bar.
For those eager to embark on a Standard adventure, the number of Hyatt points needed for an award night will hinge on the categories the hotels fall into. While specifics are yet to be disclosed, early indications suggest that redemption rates will be competitive, especially when compared against other hotel loyalty programs.
Aside from this ambitious expansion, Hyatt enthusiasts have multiple avenues to accrue points towards future Standard and Bunkhouse stays, one of which is through the use of the World of Hyatt Credit Card. This card offers a pathway to earn points on everyday purchases, which can then be redeemed for memorable stays at these newly acquired properties.
As Hyatt continues to scale its unique and luxurious offerings, it’s an opportune moment for travelers to consider how they can maximize their rewards through thoughtful engagement with the World of Hyatt loyalty program. Through strategic planning and leveraging the myriad ways to earn points, members can look forward to enjoying sublime experiences at The Standard and Bunkhouse hotels, promising not just a stay, but a journey imbued with innovation, luxury, and cultural richness.
For those who relish staying informed about the latest trends and news in the world of boutique hotels, luxury travel, and innovative loyalty programs, embarking on a digital journey to DeFi Daily News provides a wealth of engaging and enlightening content.
As Hyatt prepares to integrate these iconic properties into its family, the anticipation among travelers and loyalty program members is palpable. This expansion is not just about adding rooms or properties; it’s about enriching the travel experience and offering unprecedented access to some of the world’s most coveted destinations. The adventure that awaits with The Standard and Bunkhouse is set to redefine luxury travel, propelling it into new heights of sophistication, cultural immersion, and unforgettable memories. Whether it’s the allure of rooftop bars or the charm of historic buildings, the future of travel with Hyatt promises to be nothing short of extraordinary.
In conclusion, as Hyatt embarks on this significant expansion, the horizons of luxury travel are set to expand, offering new stories to tell, cultures to explore, and luxury to experience. It’s not just a journey; it’s a promise of unforgettable moments, tailored to those who seek not just to travel, but to be transformed by their adventures.
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