How this CEO turned free blog posts into a successful paid business

Listen and subscribe to The Big Idea with Elizabeth Gore on Apple Podcasts, Spotify, or wherever you find your favorite podcast.

What if the key to growth is already in your DMs?

This week on The Big Idea with Elizabeth Gore, Outfit Formulas CEO & Founder Alison Lumbatis joins the show to answer the question: How do I turn followers into paying members? What started as a blog about escaping Lumbatis’ “yoga pants rut,” Outfit Formulas turned into a $19-a-month membership community after she simply asked her audience what they needed. By building trust, listening closely, and delivering real value, Lumbatis transformed loyal readers into a thriving, app-based community.

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Yahoo Finance’s The Big Idea with Elizabeth Gore takes you on a journey with America’s entrepreneurs as they navigate the world of small business.
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