How Jaguar Plans To Save Itself

British automaker Jaguar once made cars that turned the automotive world upside down. But today, after years of slumping sales, its future is uncertain. In a bold bid to reinvent itself, it is all but completely shutting down production and wiping the slate clean. The plan: double down on luxury, and sell EVs that start around $120,000. Watch the video to learn how one of the auto industry’s most beloved brands is trying to make a comeback.

Chapters:
0:00-1:35 Introduction
01:35 Chapter 1 – Production shutdown
04:59 Chapter 2 – The heyday
11:44 Chapter 3 – What’s next

Producer: Robert Ferris
Editor: Andrea Miller
Animation: Jason Reginato, Christina Locopo
Senior Managing Producer: Tala Hadavi
Additional footage: Getty Images, Jaguar Land Rover

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How Jaguar Plans To Save Itself

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