Google was the first cloud provider to make its own custom AI chips, called TPUs, when they first came out in 2015 – a trend both Amazon and Microsoft followed years later. Now, Apple has revealed it uses TPUs to train its AI models, positioning Google chips as an alternative to Nvidia’s market-leading GPUs. CNBC got an exclusive look inside the lab where Google makes its chips, and its top executive showcased TPU Version 6, Trillium, and its new Arm-based CPU, Axion, both coming out later in 2024.
Chapters:
2:02 Starting a trend
5:03 AI and Apple
7:42 Broadcom and TSMC
9:44 Processors and power
Produced and Shot by: Katie Tarasov
Edited by: Evan Lee Miller
Supervising Producer: Jeniece Pettitt
Animation: Christina Locopo
Additional camera: Marc Ganley, Kaan Oguz, Lisa Setyon
Editorial Support: Jennifer Elias, Jordan Novet
Additional Footage: Apple, Arm, Getty Images, Google, Meta, Microsoft, Nvidia
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How Google Makes Custom Cloud Chips That Power Apple AI And Gemini
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