Toy giants Hasbro and Mattel are pinning their 2026 growth on Hollywood, betting that a slew of blockbuster releases from franchises like Marvel and Star Wars will reignite sluggish retail sales and regain new customers. Entertainment reporter Sarah Whitten has the story.
Produced Shot and Edited by: Natalie Rice
Reporting by: Sarah Whitten
Senior Managing Producer: Tala Hadavi
Additional Footage: Disney, Getty Images, Hasbro, Mattel, Reuters, TikTok
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How Blockbuster Movie Franchises Are Helping Boost Toy Sales
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