Finovate: FIS Unveils New Digital Trading Storefront to Enhance Trading Experience

Payment, banking, and investment systems provider FIS unveiled its Digital Trading Storefront today. The new tool enables banks, brokers, market makers, and fund managers to offer their customers a new digital trading experience.

The new Digital Trading Storefront builds upon FIS’ existing Cross-Asset Trading and Risk Platform. Formerly known as Front Arena, FIS Cross-Asset Trading and Risk Platform helps firms enter new markets quickly and support strategies for both the buy side and sell side. FIS’ Digital Trading Storefront enhances this by offering a suite of digital tools that allow for personalization and real-time trade execution.

Firms can customize their Digital Trading Storefront by integrating their own front or back-end components, and tailoring the design and customer experience to suit their brand. The platform facilitates more accessible trading in real-time, while helping mitigate regulatory compliance risk with APIs. When firms move their cross-asset trading platforms into the digital platform, they are better able to manage trading volumes at scale.

“Providing a competitive digital trading experience has become crucial for financial institutions who want to help customers be smarter when putting their money to work,” said FIS President, Capital Markets Nasser Khodri. “With this launch, FIS is unlocking financial technology that enables banks, broker dealers and wealth managers worldwide to deliver more modern experiences to their customers when their money is at work.”

FIS was founded in 1968. Headquartered in Florida, the firm offers a wide range of products and tools for its 15,000 clients across the globe, processing $50 trillion annually. In addition to wealth management tools, FIS also offers payment capabilities, risk management tools, customer communications products, and more.

In recent months, FIS has expanded its reach in the fintech and banking sectors through new offerings and partnerships. In July, FIS teamed up with Lendio, a fintech known for its lending technology, to launch a new SMB Digital Lending solution to support SMBs in need of financing. In August, Commerce Bank selected FIS to implement a loyalty program management platform.

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Conclusion:

In conclusion, FIS’s launch of the Digital Trading Storefront represents a significant step forward in providing a more modern and personalized trading experience for banks, brokers, and fund managers. By leveraging the Cross-Asset Trading and Risk Platform, firms can now offer real-time execution and enhanced customization to their clients, enabling them to stay competitive in today’s fast-paced financial markets.

With the increasing demand for digital solutions in the finance industry, FIS has positioned itself as a leader in providing innovative tools that help financial institutions manage trading volumes, mitigate regulatory risks, and deliver a superior customer experience. The flexibility and scalability of the Digital Trading Storefront allow firms to tailor their trading platforms to their specific needs while maintaining a high level of security and compliance.

Looking ahead, FIS is poised to continue its growth and expansion in the fintech and banking sectors by developing new partnerships, launching innovative solutions, and staying at the forefront of technological advancements. As the financial landscape evolves, FIS remains committed to empowering its clients with the tools and technology they need to succeed in a rapidly changing industry.

Overall, FIS’s Digital Trading Storefront marks a significant milestone in the digital transformation of the financial services industry, paving the way for more efficient, secure, and customer-centric trading experiences in the years to come.