rewrite this title FinGoal and DeepTarget Team Up to Transform Data into Insights and Insights into Revenue – Finovate

FinGoal and DeepTarget have teamed up to enable community banks and credit unions to convert transaction data into actionable insights.

FinGoal for DeepTarget will help financial institutions deliver personalization at scale, identify new sales opportunities, and deepen relationships with customers and members.

DeepTarget made its Finovate debut at FinovateWest 2020. FinGoal won Best of Show in its appearance at FinovateSpring 2022.

A newly announced partnership between FinGoal and DeepTarget will help community banks and credit unions convert transaction data into actionable insights and potential revenue opportunities. FinGoal’s advanced transaction analysis combined with DeepTarget’s AI-powered, personalized engagement platform will enable financial institutions to create highly personalized product recommendations and offers that are targeted to reach the right customers at the right time.

Called FinGoal for DeepTarget, the new offering turns raw transactions into revenue opportunities, delivers deep personalization at scale, automates the targeting and personalization process, and provides continuous tracking of performance metrics to improve targeting and refine campaign effectiveness.

“Banks and credit unions know they need to compete on personalization, but they’ve been missing the tools to do it effectively,” FinGoal CEO David Nohe said. “Our partnership with DeepTarget bridges that gap. We turn complex transaction data into clear growth opportunities with existing customers, and DeepTarget turns those insights into targeted campaigns that drive results. Together, we’re helping financial institutions deliver the kind of personalized experience that builds lasting customer relationships and sustainable growth.”

The partnership is designed to help community banks and credit unions take advantage of what DeepTarget CEO Preetha Pulusani referred to as a “goldmine of transaction data.” Traditionally, financial institutions have lacked the resources to analyze customer spending patterns and life events that can hold clues to emerging consumer needs and preferences. Moreover, these institutions often have struggled to act effectively and efficiently on the customer information and data they have been able to analyze. Solving this problem will enable community banks and credit unions to reach out to a customer who may need financial assistance for a home improvement, for example, or identify a small business owner whose cash flow indicates a potential for significant expansion.

“By combining FinGoal’s advanced transaction intelligence with our AI-driven engagement platform, we’re giving banks and credit unions the power to spot opportunities in everyday transactions and automatically turn those insights into personalized offers that drive real revenue growth,” Pulusani said. “This isn’t just about better marketing — it’s about fundamentally transforming how financial institutions understand and serve their customers.”

Headquartered in Madison, Alabama, DeepTarget made its Finovate debut at our all-digital fintech conference FinovateWest 2020. At the event, the company demonstrated its 3D StoryTeller feature, which brings a 3D user experience to its Digital Experience Platform. DeepTarget’s Digital Experience Platform readily integrates across all digital channels enabling financial institutions to intelligently reach their customers from thousands of customer touchpoints. Companies using DeepTarget’s technology have reported 40x increases over industry standard response rates, 25% revenue growth, and ROI of as much as 5x.

FinGoal won Best of Show at FinovateSpring 2022 for its Aggregator Switchkit that makes it easy for fintech developers to quickly transition from their current data aggregator to FinGoal’s insights platform. FinGoal’s platform sits on top of digital banking and finance data, turning transaction data into highly detailed user personas that help financial institutions make more relevant and engaging recommendations and calls to action for their customers and members.

FinGoal’s partnership with DeepTarget comes one month after the company announced that it was working with Lumin Digital. Courtesy of the agreement, Lumin Digital’s financial institution clients will be able to access data-driven insights from FinGoal to create personalized offers for their end users.

Photo by RF._.studio

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