rewrite this title Feedzai Acquires Demyst to Enhance Data Orchestration – Finovate

Feedzai is acquiring Demyst to unify its AI-powered risk management with external data orchestration, enabling faster, smarter fraud detection and compliance decisions.

The integration of Demyst’s Zonic platform will help financial institutions streamline onboarding, enhance fraud prediction, and reduce friction in real-time risk operations.

As demand grows for dynamic, real-time data in financial services, this deal will enable Feedzai to offer a more comprehensive risk intelligence platform.

Risk management provider Feedzai is acquiring data-as-a-service (DaaS) platform Demyst this week. Financial terms of the deal were not disclosed, but Feedzai will use Demyst to unify its risk management solutions with external data orchestration to offer faster, smarter fraud detection.

“There is no shortage of data in our industry—the trick is how to access the right data as quickly as possible so that you can accelerate risk decisions with the fewest consumer friction points,” said Feedzai CEO and Co-founder Nuno Sebastiao. “Demyst is a first mover and leader in accessing necessary data—internal or external—at the critical moment for any part of the user journey. Paired with Feedzai’s market-leading AI, this ensures every data point is fully utilized to drive smarter and faster decisions. More broadly, this acquisition marks a pivotal moment in continuing Feedzai’s evolution from a data consumer to a data provider.”

Feedzai aims to leverage Demyst’s Zonic data workflow orchestration platform, intellectual property, and sophisticated data-integration capabilities to unify data orchestration and risk management into a single platform. Together, the two companies will deliver a data orchestration platform with fraud prevention measures, enhanced account opening capabilities, contextual intelligence for fraud prediction and prevention, better customer experiences, improved risk insights, and operational efficiency.

Founded in 2011, Feedzai is a risk operations platform specializing in identity verification, fraud prevention, and financial crime detection. The company’s AI-powered solutions span KYC, AML, watchlist screening, and transaction fraud monitoring to help financial institutions stop fraud in real time without compromising the customer experience. Today, Feedzai protects over one billion consumers in more than 190 countries and safeguards over $8 billion in transactions annually.

“External data is the next frontier of business impact for financial institutions, yet it is notoriously complex, involving a labyrinth of sources for KYC/AML, identity, fraud, credit checks, and compliance,” said Demyst CEO Mark Hookey. “We’re thrilled to join Feedzai to bring AI and data together at scale for our customers. Together we are building the most advanced solution for customer onboarding, fraud prevention, and risk management.”

Hookey, along with other key members of the Demyst team, will remain with Feedzai.

Demyst was founded in 2010 as an external data platform that enables financial institutions to discover, evaluate, and deploy third-party data quickly and securely. By streamlining access to hundreds of curated data providers across categories like identity, income, business verification, and credit risk, Demyst helps banks and fintechs make smarter decisions faster, without the typical data integration friction.

The deal highlights a growing interest in data orchestration and AI-driven risk management. As financial services companies grapple with increasingly sophisticated fraud tactics and regulatory demands, the ability to access, integrate, and act on real-time data is becoming crucial, especially as the costs of accessing and analyzing the data are increasing. By combining Feedzai’s AI and risk operations platform with Demyst’s external data orchestration capabilities, the deal positions Feedzai to offer a more holistic, end-to-end risk intelligence solution.

Photo by Markus Spiske

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