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Social trading and investment network eToro unveiled that it will begin rolling out its stock lending program in the UK. The capability, which is available in Europe and the UK, enables eligible users to lend out their stocks.
Stock lending isn’t new. In fact, it has long been a passive revenue generator for large brokers and hedge funds. Bringing this capability to an alternative platform like eToro gives the fintech a competitive edge as it brings more transparent, value-added services to the retail trading market. As investor expectations increase, platforms that provide passive-income engines, improved liquidity, and greater control over their portfolios may gain more interest in an ever-crowded market.
Facilitating the launch are global financial services company BNY and stock lending program EquiLend. Under these partnerships, BNY is acting as custodian and clearing provider, while EquiLend identifies borrowers and facilitates the lending process. eToro anticipates that the new program will allow its investors to put their portfolios to work while retaining their investments.
As with most stock lending programs, borrowers post collateral, and investors can still sell their positions at any time. By partnering with institutions such as BNY and EquiLend, eToro aims to ensure operational safeguards that offer retail users institutional-grade risk management.
“Launching stock lending in the UK is a key step in our mission to make passive income opportunities available to every investor,” said eToro VP of Execution Services Yossi Brandes. “With the ability to lend not just US but also global stocks, we are maximizing the potential for our clients to generate additional revenues, and this rollout sets the stage for further expansion into new markets.”
Launching in the UK expands eToro’s partnership with BNY, which it leverages for clearing and custody services for its stock and ETF offering across 19 global exchanges.
“We are delighted to extend our relationship with eToro, delivering an integrated solution encompassing clearing, settlement, custody, foreign exchange and cash management to UK investors,” said BNY Executive Platform Owner of Global Clearing Victor O’Laughlen. “By combining the capabilities of eToro and EquiLend with the scale and deep expertise of BNY’s leading Global Clearing platform, this initiative aims to equip retail investors with an institutional-grade solution to support their investing journey.”
Israel-based eToro said that the move marks the next step in the company’s plan to expand stock lending access to retail investors worldwide.
For eToro, today’s launch is more than a feature. The expansion is a signal of the company’s strategic move into deeper monetization and institutional-grade services. Leveraging BNY’s clearing and custody infrastructure places eToro closer to the operational standards of traditional brokers while maintaining its core social-trading product. Adding features like these in partnerships with traditional financial institutions could help eToro attract more sophisticated retail investors looking for passive-income tools and greater flexibility.
Founded in 2007, eToro has since raised $693 million in funding. With more than 35 million registered users and investors on its trading and investing platform, the company offers trading and investing tools that are more accessible and collaborative. eToro launched in the US market in 2019, entering a space where Robinhood had already established a six-year presence.
eToro began 2025 with its public debut in May. The company is now listed on Nasdaq Global Select Market under the ticker ETOR. eToro has a current market capitalization of $3.5 billion.
Photo by John Angel on Unsplash
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