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Home DeFi

Advancing AI Adoption in Financial Services: Beyond the Buzz – Finovate

David Penn by David Penn
October 3, 2024
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Advancing AI Adoption in Financial Services: Beyond the Buzz – Finovate
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How can companies take advantage of the opportunity of AI to grow revenues, help develop new products, and better engage customers? Our latest Streamly interview features Chris Brown, President of Intelygenz, who shares strategies for businesses to effectively implement AI.

In this interview, conducted by Finovate Senior Research Analyst Julie Muhn, Brown talks about Intelygenz’s engagement models that quickly deliver measurable ROI. Brown also discusses Intelygenz’s “Day Zero” promise, successful use cases in financial services, and explains what the metrics for success are when it comes to AI projects.

“There are a few things actually that I think organizations can do: I think the first thing is try and get yourself out of the AI buzzword, out of that AI hype, and really try to understand where you can apply AI within your business. Try and cross match your strategy, your challenges to the art of the possible of AI.”

“Don’t get hung up and leave that technical jargon. Leave all those hype words to the machine learning engineers and data scientists. Really focus on ‘What are the challenges I’m facing in my industry?’ ‘What will make a difference to my business?’ And if you do that, I can promise people from our vantage point that over many years you will put yourself in a really good position.”

Headquartered in San Francisco, California and founded in 2002, Intelygenz provides expert AI consultancy and implementation services. Specializing in AI, Deep Learning, Computer Vision, and other enabling technologies, Intelygenz guides businesses and organizations through their AI journeys – from conceptualization to implementation.


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Implementing AI in business can be a game-changer. With the right strategies and a clear understanding of how AI can benefit your organization, the potential for growth and innovation is immense. Chris Brown, President of Intelygenz, highlights the importance of aligning AI initiatives with business objectives rather than getting caught up in buzzwords and technical terminology. This approach can pave the way for successful AI implementation and measurable ROI.

Intelygenz, a leading AI consultancy and implementation services provider, offers businesses the expertise and guidance needed to navigate the complex world of artificial intelligence. By focusing on practical applications of AI, such as Deep Learning and Computer Vision, Intelygenz helps organizations leverage AI to drive innovation and achieve tangible results.

One of the key takeaways from Brown’s insights is the importance of identifying industry-specific challenges and opportunities where AI can make a significant impact. By aligning AI initiatives with business goals and strategic objectives, companies can unlock the full potential of artificial intelligence and gain a competitive edge in their respective markets.

Successful AI projects require a clear understanding of the metrics for success. Brown emphasizes the need to prioritize results-driven outcomes over technical complexity, urging organizations to focus on the practical implications of AI rather than getting bogged down in technical details. By establishing clear goals and objectives for AI implementation, businesses can measure the impact of AI on their bottom line and drive sustainable growth.

As businesses continue to explore the possibilities of AI, it is essential to approach AI initiatives with a strategic mindset. Brown’s advice to focus on real-world challenges and tangible business outcomes serves as a reminder that AI is a tool for driving innovation and growth, not just a buzzword or trend.

For more insights on the latest trends in AI and technology, be sure to check out DeFi Daily News for in-depth analysis and expert commentary on the future of AI in business.



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