rewrite this title DriveWealth to Integrate Kalshi’s Event Contracts into its Brokerage Platform – Finovate

DriveWealth will integrate Kalshi’s regulated prediction markets into its brokerage-as-a-service platform, enabling fintechs to offer event contracts alongside stocks and ETFs.

Kalshi, which processes over $100 billion in annualized volume, is expanding distribution through DriveWealth’s brokerage infrastructure.

As prediction markets move into the financial mainstream, event contracts are emerging as a new tradable asset class that could follow the adoption path of options and crypto.

Digital trading and brokerage company DriveWealth is teaming up with prediction market platform Kalshi in a move to capitalize on the growing interest in events contracts. The New Jersey-based company plans to integrate Kalshi’s event contracts into its brokerage platform.

The integration allows clients using DriveWealth’s brokerage-as-a-service platform to offer event-driven markets alongside more traditional equities, ETFs, and other traditional asset classes within the same interface.

Kalshi allows users to trade on the outcome of real-world events such as elections, economic indicators, weather, sports, and more in a fully regulated environment. Because it offers investment opportunities based on highly publicized events such as sporting and political events, Kalshi brings an approachable new asset class that has quickly become mainstream. Kalshi currently attracts over $100 billion in annualized volume.

Rather than operating purely as a standalone trading venue, Kalshi has increasingly positioned itself as infrastructure for fintech platforms seeking to add regulated event contracts to their product mix. “DriveWealth’s global reach and embedded brokerage infrastructure make them an ideal partner to Kalshi,” said Kalshi Co-founder and CEO Tarek Mansour. “Our goal is to provide leading fintech platforms with more access to regulated prediction markets.”

The new integration also places DriveWealth in the footsteps of Robinhood, which began integrating Kalshi’s prediction market platform into its investing app in August of last year. Other investment platforms leveraging Kalshi include WeBull and PrizePicks.

Offering an increasingly popular asset class like prediction markets enables DriveWealth clients to attract new users while deepening engagement with existing investors who may currently trade on external platforms. For end users, consolidating multiple investment opportunities within a single platform simplifies portfolio tracking and performance monitoring across markets. For DriveWealth clients, the addition modernizes their product offering while strengthening customer retention and growth.

As prediction markets gain regulatory clarity and mainstream traction, DriveWealth sees the Kalshi integration as a way to future-proof its brokerage infrastructure. “Our integration with Kalshi strengthens our ability to deliver cutting-edge market opportunities to our partners,” said DriveWealth CEO Naureen Hassan. “DriveWealth was built to power the future of global investing through scalable, API-driven technology, and Kalshi’s forward-thinking approach to market design makes for a natural fit. Together, we’re uniquely positioned to equip our partners with the latest financial innovations and next-generation market access for their clients.”

Overall, prediction markets are on a major growth trajectory this year. Prediction markets have evolved from niche academic tools and offshore betting platforms into regulated investing tools with growing institutional backing.

As retail investors increasingly seek alternative ways to grow their funds, prediction markets create a new category of tradable risk exposure. If distribution partnerships like those with Robinhood and DriveWealth continue to scale, event contracts could follow a trajectory similar to options or crypto that were once fringe, but are now embedded into modern product stacks.

Photo by Amit Lahav on Unsplash

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