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The non-fungible token tech continues playing a significant role in reshaping the music industry. NFTs offer musicians a novel way to store and sell their music products by offering them unique ownership on a blockchain network. This technology allows music artists to bypass traditional intermediaries, directly connect with fans, and potentially generate new revenue streams. Justin Blau, an American DJ and Producer, is the latest artist to tokenize his new song on the Bitcoin network.
3LAU Tokenizes His New Song On Bitcoin
In an August 13 blog post, Ord.io confirmed that DJ Justin Blau has inscribed his new song “will you” as a non-fungible token collection on the Bitcoin blockchain network.Ord.io is a platform focused on Bitcoin NFTs, best known as Ordinals. It serves as an explorer and marketplace for these digital assets, allowing NFT users to search, browse, and interact with inscriptions on the Bitcoin blockchain network.
🚨 BREAKING: DJ and producer @justinblau just inscribed his new song “Will You?” directly onto the Bitcoin blockchain, forever. 🎵🟧 pic.twitter.com/y9rF2xttr7
— Ordinal News 🟠 (@Ordinal_News) August 13, 2025
Better known by his stage name 3lau, Justin Blau is a rarity in the music industry, a successful recording artist, DJ, and producer whose main goal is not fame, but helping others. Much of 3lau’s music incorporates electro house, dubstep, deep house, and progressive house. Some of the tracks from Justin Blau include Easy, Bright Lights, Hot Water, Runaway, Touch, Better with You, Everything, and more.
Under the recent integration, Blau has leveraged Ord.io’s music tokenizing capability to tokenize his latest song “Will You” as a non-fungible token collection. Blau inscribed his 3.919MB song on block 907,778, at 2,957,085 sats. A Satoshi, aka a “sat,” is a subunit of bitcoin (BTC). In simpler terms, 1 satoshi is equal to 0.00000001 Bitcoin. The inscription will allow this song to remain on the blockchain forever.
3LAU NFT Journey
Blau is not new to the non-fungible token market. In fact, Blau is one of the veterans who joined the non-fungible token space during its infancy in 2020. At the time, DJ Blau made a name for himself in the NFT space by selling over $11 million worth of NFTs, including a record-setting single NFT sale of $3.6 million. He’s also the co-founder of Royal, a Web3 startup that allows fans to invest in artists’ music through tokenized royalties.
DJ Blau’s journey in NFTs began with an interest in blockchain technology and its potential to revolutionize the music industry by enabling artists to connect directly with fans and monetize their work more effectively. Blau envisions a future where every song has an investable layer, allowing for greater fan participation and ownership in the music they enjoy. Blau is one of the few lively music artists left today after many of them walked away from the NFT space.
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