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As the 2025/26 UEFA Champions League season kicks off, Crypto.com has announced a new campaign that will offer fans real-life match experiences through digital collectibles. The initiative, named the UEFA Champions Collection, gives football fans the opportunity to win tickets, VIP hospitality, and unforgettable experiences via Silver and Gold NFT Coins.
Unique Experiences for Fans

As part of the campaign, fans can enter prize draws by claiming hexagon-shaped Silver and Gold NFT Coins. Each coin will provide one entry into prize draws corresponding to different stages of the UEFA Champions League. There will be five separate claim periods taking place in September, November, February, March, and May.
Silver Coin Prizes: In each stage, four weekly winners will receive two premium tickets to a match of their choice. A special draw will also be held for the final.Gold Coin Prizes: These will be limited in number and will offer winners VIP hospitality tickets, the chance to deliver the official match coin on the pitch, and a package including flights and accommodation for the 2026 Budapest Final. The Final Gold Coin will also include a piece of the Champions League goal net.
Participation in the campaign is free. However, users must create a Crypto.com NFT account and complete the verification process. Winners will be selected randomly and notified via email. The tickets will be non-transferable. The campaign is open to global participation, subject to local regulations.
From Digital Collection to the Pitch
This initiative transforms NFTs from being just digital assets into a bridge that gives fans direct access to on-pitch experiences. Fans get the chance not only to be collectors but also to become an active part of UEFA matches.
Crypto.com’s campaign showcases how crypto technology is being transformed into tangible and unforgettable experiences in the world of sports.
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