rewrite this title Charm Security and Give an Hour Combine AI with Mental Health Expertise to Fight Scams – Finovate

AI-powered scam defense platform Charm Security has forged a strategic partnership with no-cost mental health service provider Give an Hour.

Charm Security will embed the experiences of scam victims as well as those of mental health professionals directly into its AI model training to help “break the scam spell” before losses—financial and emotional—accumulate.

Headquartered in New York and founded in 2024, Charm Security made its Finovate debut at FinovateFall 2025.

Charm Security, an AI-powered scam defense platform for financial institutions, recently announced a strategic partnership with Give an Hour, a nationwide non-profit that provides access to no-cost mental health services. Courtesy of the partnership, Charm Security will embed the experiences of scam victims and their families, as well as clinicians and psychologists, directly into its AI model training. This integration will fortify Charm Security’s Human Vulnerabilities, Exposures, and Exploits model (HVE) and power real-time interventions that, in Charm Security’s parlance, “break the scam spell” before financial or emotional losses escalate.

In their statement, the companies cited a survey from Lloyds Banking Group that indicated that 69% of fraud victims reported experiencing significant mental impacts such as anxiety, as well as less trust in online platforms. The UK Home Office has documented fraud and scam victims experiencing depression and, in some cases, even suicidal thoughts or attempts.

“Scams exploit human vulnerabilities, not just financial systems,” Charm Security Co-Founder and CEO Roy Zur said. “By embedding victim and clinician experiences and voices into our AI, we can anticipate manipulative tactics, disrupt them in real time, and ensure prevention and healing go hand in hand.”

The integration will feature feedback loops to deliver insights back to Give an Hour’s national mental health network to provide victims with both prevention and compassionate care. The partnership will enable Give an Hour to deliver training to financial institution teams to help them better recognize and respond to the concerns of their customers when they are victims of scams and fraud. This training complements Charm Security’s AI scam prevention agents and copilots, which support frontline workers with real-time tools to assist in detecting and disrupting scams as they are happening.

“For nearly two decades, Give an Hour has provided free mental health care to those in need,” Give an Hour CEO Dr. Trina Clayeux said. “By partnering with Charm, we can ensure scam victims receive both better protection from cutting-edge AI-based technology and the compassionate support they deserve from their financial institutions.”

Founded in 2005, Give an Hour leverages the skills, experience, and compassion of mental health professionals, peer support facilitators, and others to provide no-cost mental health services to those in need. To date, Give an Hour has provided more than 400,000 hours of free mental health care to military servicemen and women, veterans, families, and communities.

Headquartered in New York and founded in 2024, Charm Security made its Finovate debut earlier this month at FinovateFall 2025. At the conference, the startup demonstrated how its AI agents help users and frontline employees proactively avoid scams, actively engage with users during transactions to “break the scam spell,” and provide immediate, personalized post-scam support, including incident reporting, evidence collection, and recovery processes.

Photo by Andrew Neel

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