DeFi Daily News
Sunday, July 6, 2025
Advertisement
  • Cryptocurrency
    • Bitcoin
    • Ethereum
    • Altcoins
    • DeFi-IRA
  • DeFi
    • NFT
    • Metaverse
    • Web 3
  • Finance
    • Business Finance
    • Personal Finance
  • Markets
    • Crypto Market
    • Stock Market
    • Analysis
  • Other News
    • World & US
    • Politics
    • Entertainment
    • Tech
    • Sports
    • Health
  • Videos
No Result
View All Result
DeFi Daily News
  • Cryptocurrency
    • Bitcoin
    • Ethereum
    • Altcoins
    • DeFi-IRA
  • DeFi
    • NFT
    • Metaverse
    • Web 3
  • Finance
    • Business Finance
    • Personal Finance
  • Markets
    • Crypto Market
    • Stock Market
    • Analysis
  • Other News
    • World & US
    • Politics
    • Entertainment
    • Tech
    • Sports
    • Health
  • Videos
No Result
View All Result
DeFi Daily News
No Result
View All Result
Home Markets Stock Market

rewrite this title Building Tools for Tomorrow’s Auctioneers: Meet Bert Leffel

Andrea Vargas by Andrea Vargas
July 3, 2025
in Stock Market
0 0
0
rewrite this title Building Tools for Tomorrow’s Auctioneers: Meet Bert Leffel
0
SHARES
0
VIEWS
Share on FacebookShare on TwitterShare on Telegram
Listen to this article


rewrite this content using a minimum of 1000 words and keep HTML tags

From a post-COVID inventory scramble to a $40,000 leap into liquidation, Bert Leffel, CEO of AuctionFuel and Listernaut, has seen what happens when you go all in.

These days, he’s not just flipping product – he’s building software, consulting with auctioneers, and helping others move fast and think smarter with AI. We talked about where it all started, what’s changed, and why he thinks the real opportunity in resale is still ahead.

Business Evolution

November 2021: Bert and his business partners, Jeff Kaplan and Melissa Shepherd, purchased a bankrupt e-commerce business and re-launched as AuctionFuel
November 2022: AuctionFuel is up and running on HiBid, an online auction platform
August 2023: Software tool, Listernaut, is developed
Present: Consults auctioneers on scaling via AI software adoption

Opportunity Presents Itself: From Athletic Tape to Truckloads

Like many businesses, Bert’s was hit by major supply chain disruptions and product shortages during COVID; his issue happened to be securing athletic tape, which was their best-selling product at the time. “There was an ink shortage for athletic tape, of all things,” Bert said. Suddenly, they were left with just plain white tape and no alternatives.

Bert considered stockpiling the inventory at wholesale prices to stay ahead, but it was a major investment. That’s when he discovered B-Stock and decided to take a chance. Instead of buying his usual amount of product – about 7 pallets – he went all in: “We decided… let’s take what we would typically spend in a month on wholesale and invest that in B-Stock.” What showed up? Seven full semi-trucks of inventory.

“It almost gave me a heart attack,” he joked. “I broke out in hives.” But in the chaos came a huge opportunity. That massive shipment, which cost about $40,000, helped launch his business, AuctionFuel, forward. “It was like a gift from the gods,” Bert said.

Since then, Bert has focused on building a more consistent and predictable system for sourcing. The ups and downs of the market are part of the game, but he’s learned to turn past frustrations into smarter buying strategies.

From Profits to Software Development

With the success of AuctionFuel and selling retail returns, Bert decided to reinvest his profits into developing software that would allow the company to move inventory faster through the use of AI, photo recognition capabilities, and machine learning. After capturing a photo of the item, the software leverages AI to describe what the product is, provide a recommended resale price, and list dimensions, weights, and more. The best part? The software can also map the item to different marketplaces.

With AuctionFuel as a test center for the new software, Bert moved into this next phase of entrepreneurship: monetizing it by enabling other resellers to leverage the software. “B-Stock is certainly a trusted ally in what we’re doing,” he said.

“We work with some of the fastest-moving auctioneers in the country to allow them to create listings for products on [reselling] platforms, anywhere from one to 10 seconds per item.”

What is the #1 piece of advice you would give to other people?

“I absolutely tell everyone I talk to now to understand your unit economics.

Do you understand how much it costs you to create a listing, to sell it as a reseller? And if you don’t, you need to find that out sooner rather than later because most likely, that’s eating your business alive. Products that don’t have a resale price of over $20 are costing most companies money.”

The example he gave was this: Think about a $10 item. If it’s costing you $7 to get that product shipped, listed, and sold, versus 30 to 50 cents using a listing tool that does the heavy lifting for you…that’s a big difference in profit margins! And exactly why he developed this software – to further empower the auction industry to do what he did and become more efficient and profitable.

Think the Market’s Too Crowded? Think Again.

Many people assume the resale market is too saturated, but that couldn’t be further from the truth. “It’s a $2.2 trillion market, and it keeps going up every year,” Bert explained. And even the biggest players are just scratching the surface.

“These [big liquidators] move millions of items a year,” but to truly handle the volume of retail returns, “we’d need roughly 247,000 more of them,” he figures. In other words, there’s still a massive opportunity.

If you’re organized, understand your numbers, and are ready to hustle, “you can absolutely turn a profitable business in no time – with very little down,” Bert affirms.

Planning for What’s Next

Whenever times are tough, people look to save a dollar wherever they can, and auctions are that area.

Tariff Outlook: Ride Out the Storm

With all the macroeconomic and supply chain issues, stockpiling product seems to be the name of the game right now. Big players like Home Depot and Amazon are a few of the retailers that have frontloaded inventory. According to Bert, “They see ahead 10 steps. They’re ordering more than they’re gonna need today, and they’re gonna ride through the storm.”

Per Bert, resellers might want to apply the same methodology:

“You know, from B-Stock specifically, it’s a good product – if you buy it, you’re going to make money on it. It’s just a matter of how fast you want to sell it, where you want to sell it, and what’s the best method to turn through the product.”

We cover more about tariffs in this blog→ Why Tariffs Might Be a Golden Opportunity for Resellers.

Auctions for Consumer Shopping?

Even with the success of eBay, auctions haven’t become the norm for how most consumers shop. Bert has hope that this can change in time. In his words, “I just think there’s not a clear industry leader in terms of consumer awareness as far as a platform is concerned as of yet.”

From athletic tape shortages to truckloads of inventory, Bert turned unexpected challenges into major wins. By leaning into auction sourcing and investing in smarter tools for inventory management, he’s not only built a thriving business but is helping others do the same. His journey proves there’s still plenty of room (and profit) in the resale space for those willing to adapt, stay sharp, and think big.

 

Are you a B-Stock buyer who wants to tell us more about your reselling business? Let us know, and we can feature you!

and include conclusion section that’s entertaining to read. do not include the title. Add a hyperlink to this website http://defi-daily.com and label it “DeFi Daily News” for more trending news articles like this



Source link

Tags: AuctioneersBertBuildingLeffelMeetrewritetitleTomorrowstools
ShareTweetShare
Previous Post

rewrite this title AutoRek Unveils Reconciliation and Data Management Solution for Crypto, AutoRek Mion – Finovate

Next Post

rewrite this title and make it good for SEOQuantum computing co Qedma raises $23m

Next Post
rewrite this title and make it good for SEOQuantum computing co Qedma raises m

rewrite this title and make it good for SEOQuantum computing co Qedma raises $23m

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Search

No Result
View All Result
  • Trending
  • Comments
  • Latest
rewrite this title SEI Leads Crypto Market With 43% Weekly Surge – alt=

rewrite this title SEI Leads Crypto Market With 43% Weekly Surge – $0.5 Reclaim In The Horizon?

June 28, 2025
rewrite this title High Season, High Stakes: Navigating Summer Risks in Property Management

rewrite this title High Season, High Stakes: Navigating Summer Risks in Property Management

June 27, 2025
They’re Going ALL IN on Crypto: This is What Wall St is Buying!

They’re Going ALL IN on Crypto: This is What Wall St is Buying!

June 25, 2025
rewrite this title ‘FIFA Rivals’ Review: Should You Play This NFT Soccer Game? – Decrypt

rewrite this title ‘FIFA Rivals’ Review: Should You Play This NFT Soccer Game? – Decrypt

June 28, 2025
rewrite this title with good SEO Bitcoin Could Explode On Bessent’s 0 Billion Deregulation Shock

rewrite this title with good SEO Bitcoin Could Explode On Bessent’s $250 Billion Deregulation Shock

May 28, 2025
Bitcoin Miners Selling Bitcoin to Stay Solvent Amid Volatility in Price – Decrypt

Bitcoin Miners Selling Bitcoin to Stay Solvent Amid Volatility in Price – Decrypt

August 13, 2024
rewrite this title Piastri penalty: Did stewards’ inconsistency cost him British GP win?

rewrite this title Piastri penalty: Did stewards’ inconsistency cost him British GP win?

July 6, 2025
rewrite this title This 9-in-1 off-grid portable power station has a 17-year lifespan – and it's over 50% off

rewrite this title This 9-in-1 off-grid portable power station has a 17-year lifespan – and it's over 50% off

July 6, 2025
rewrite this title Charlize Theron On Studios’ “Risk” Aversion Toward Action Films With Female Leads: “Guys Will Get A Free Ride”

rewrite this title Charlize Theron On Studios’ “Risk” Aversion Toward Action Films With Female Leads: “Guys Will Get A Free Ride”

July 6, 2025
rewrite this title This Week in Crypto Games: Planetside Dev’s ‘Reaper Actual’, What’s Next for ‘MapleStory Universe’ – Decrypt

rewrite this title This Week in Crypto Games: Planetside Dev’s ‘Reaper Actual’, What’s Next for ‘MapleStory Universe’ – Decrypt

July 6, 2025
rewrite this title Ethereum Reserves On Binance Hits 2023 Level — What Happened Last Time? | Bitcoinist.com

rewrite this title Ethereum Reserves On Binance Hits 2023 Level — What Happened Last Time? | Bitcoinist.com

July 6, 2025
I Did What You Said and Now I’m Scared

I Did What You Said and Now I’m Scared

July 6, 2025
DeFi Daily

Stay updated with DeFi Daily, your trusted source for the latest news, insights, and analysis in finance and cryptocurrency. Explore breaking news, expert analysis, market data, and educational resources to navigate the world of decentralized finance.

  • About Us
  • Blogs
  • DeFi-IRA | Learn More.
  • Advertise with Us
  • Disclaimer
  • Privacy Policy
  • DMCA
  • Cookie Privacy Policy
  • Terms and Conditions
  • Contact us

Copyright © 2024 Defi Daily.
Defi Daily is not responsible for the content of external sites.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Cryptocurrency
    • Bitcoin
    • Ethereum
    • Altcoins
    • DeFi-IRA
  • DeFi
    • NFT
    • Metaverse
    • Web 3
  • Finance
    • Business Finance
    • Personal Finance
  • Markets
    • Crypto Market
    • Stock Market
    • Analysis
  • Other News
    • World & US
    • Politics
    • Entertainment
    • Tech
    • Sports
    • Health
  • Videos

Copyright © 2024 Defi Daily.
Defi Daily is not responsible for the content of external sites.