rewrite this title BuDhaGirl’s Jessica Jesse Is Making Mindfulness Chic With Her Bangles

Baubles with significance! When Jessica Jesse launched her jewelry line BuDhaGirl in 2013, she wanted to create more than just arm candy — and there’s a meaningful reason why.

The idea first sparked when the founder returned from a trip to ancient monasteries in Thailand, with wrists stacked in simple gold plastic bracelets.

“I began to wonder if these little bangles could become daily companions for mindfulness and reminders to pause, breathe, and be present. … It wasn’t about long hours of meditation. It was about consistency, intention, and grace,” she tells ET.

That thought turned into her cult-favorite All Weather Bangles® — handcrafted by artisans in Thailand — plus, the idea of Mindful Glamour®, a philosophy that embraces beauty and presence equally.

“A woman can be radiant on the outside, while living a deeply contemplative life within,” the creative director explains. 

“I’ve never believed the stereotype that depth only comes in granola clothes or austere simplicity. … It is the refusal to choose between beauty and presence.”

The CEO’s own routines reflect that same balance. Each morning begins by reciting a personal mantra, lighting a candle, setting wishes, reading, and sipping a cup of lemon water or tea. 

From there comes the ritual of adornment. 

“I set my intentions as I put on each bangle. … I slip them onto my wrist and pause and breathe. … My first two bangles are always my children, and others may hold gratitude, focus, love, or compassion.”

And Jesse carries that energy into the rest of her day. 

“Everything holds the potential to be sacred if we choose to be fully present. … I approach each act with intention whether it’s thanking my car before I drive, or the act of eating, I approach each with intention.”

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