rewrite this title Bud Financial Inks Partnership with Fruition – Finovate

Financial empowerment platform Fruition announced a partnership with transaction enrichment and insights and analytics company Bud Financial.

The collaboration will enable Fruition to provide its members with enriched transaction data to help them budget better and make more insightful financial decisions.

Bud Financial made its most recent Finovate appearance at FinovateFall 2024 in New York. The company is headquartered in London.

Financial empowerment platform Fruition has teamed up with transaction enrichment and insights and analytics company Bud Financial to bring enhanced, personalized financial experiences to customers.

“This collaboration brings Fruition’s members control over their financial futures by leveraging AI-driven insights, relevant education and expert guidance, all underpinned by Bud’s market-leading financial models,” Bud CEO and Co-Founder Edward Maslaveckas said. “Fruition’s commitment to providing smarter financial guidance makes them the perfect first client of our exciting Intelligent Search capability. We can’t wait to see how Intelligent Search helps Fruition’s members to take control of their financial data and smash their financial goals.”

Fruition will leverage a pair of Bud Financial solutions—Enrich and Engage—to provide its members with enriched transaction data and intelligent, personalized financial insights to support more informed financial decision-making. Enrich is Bud’s transaction enrichment platform that enables companies to convert difficult-to-understand customer transactional data into easier-to-recognize transactions with accurate categorization and identifiable merchant names.

Engage offers “next generation” personal financial management that puts transaction data to work in personalizing the digital banking experience. The solution features an AI-powered transaction search feature—Intelligent Search—that enables customers to interact with their bank using natural language. The feature is built on AI-powered transaction intelligence and helps reduce contact center queries about unclear or disputed transactions.

Fruition’s Folio offering will use enriched transaction data from Bud to help members secure a comprehensive overview of their finances in a single interface—making budgeting easier. The integration will also enable Folio to deliver customized, targeted notifications to members based on their transaction data. Fruition members will be able to share their data in mentoring sessions which will enable mentors to personalize financial education and ensure that the guidance is both actionable and appropriate for the member’s financial circumstances.

“On average, we’re seeing that 42.6% of all transactions are being enriched more accurately with Bud than with our previous enrichment provider,” Fruition VP of Engineering Elliott Beaty said. “Our partnership with Bud helps us deliver on our promise of financial understanding and actionable insights. Better data for our members means more accurate understanding of their financial situation.”

A personal finance management platform that uses financial data to provide actionable insights, educational resources, and mentorships for consumers and employees, Fruition rebranded from Mentoro in October 2024. Last month, the company launched its Debt Paydown tool, which lies within Folio. The solution allows members to include all of their debts in a personalized debt repayment plan, visualize future repayment strategies, and quantify the interest potentially saved via the paydown plan.

Headquartered in London and founded in 2015, Bud Financial made its Finovate debut at FinovateFall 2023 and returned to the Finovate stage again last fall. At the conference, the company demoed its Drive solution which democratizes access to enriched data and actionable insights via AI-powered analysis and a Gen AI-based interface.

Photo by Chris Hardy on Unsplash

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