Every year, brands go all out with extravagant, festive campaigns to capture the attention of shoppers during the holiday season. From over-the-top brick-and-mortar displays to interactive pop-up experiences, these campaigns are designed to highlight seasonal collections and drive sales. Virtual holiday pop-ups offer a unique blend of engagement and immersive storytelling, providing shoppers with a one-stop shop to discover, research, and purchase gifts. Just like physical pop-ups, virtual experiences are interactive and memorable, perfect for generating buzz around seasonal collections.
Pairing physical pop-up activations with a digital counterpart allows brands to maximize their ROI and extend their reach. Alternatively, brands can create standalone virtual pop-ups filled with digital-only features to engage shoppers. Leading brands across various industries, including fashion, beauty, and CPG, have leveraged virtual pop-up experiences to enhance their holiday campaigns with Obsess.
Coach Virtual Holiday Gift Shop
Coach created an engaging virtual pop-up store on their e-commerce site, complete with a retro gift shop theme. The experience featured the brand’s holiday collection, along with interactive elements like a scavenger hunt game and live video shopping with friends. This innovative approach earned Coach a Webby Award in the Retail and Shopping category for their immersive virtual holiday experience.
E.l.f. Cosmetics Virtual Holiday Workshop
E.l.f. Cosmetics created a virtual holiday workshop filled with glitter and the trendiest gifts of the season. The pop-up shop offered beauty stocking stuffers and fun digital games, like a matching game inside a sequin wall. With features like the Sleigh the Holiday Gift Finder quiz, shoppers could easily find the perfect present. The virtual experience was designed to make holiday shopping fun and interactive.
Elizabeth Arden Holiday Experience
Elizabeth Arden transformed their virtual experience for the holidays, showcasing curated gift sets and festive decor. The virtual space featured a personalized skincare quiz, online games, and AI-generated exhibits highlighting the brand’s history. The interactive elements of the holiday experience immersed visitors in the brand’s world, creating a memorable and engaging shopping environment.
Rao’s Virtual Holiday Saucery Pop-up
Rao’s brought their popular IRL pop-up experience to the digital realm with a virtual holiday version of the Saucery Pop-up. The online shop allowed users to explore the brand’s products, participate in interactive games, and learn more about Rao’s premium offerings. With seasonal decor and engaging features like a digital jigsaw puzzle game, the Virtual Saucery created a festive and immersive experience for holiday shoppers.
Crocs Virtual Holiday Pop-up Shop
Crocs added a touch of holiday magic to their virtual pop-up experiences, creating a 3D holiday shop filled with themed Jibbitz. Visitors could take a quiz for gift suggestions and explore various themed rooms showcasing recommended products. From disco ball rooms to fuzzy pink walls, each space highlighted the personality of the iconic shoe charms. With interactive features and engaging games, the Crocs virtual holiday pop-up offered a fun and festive shopping experience.
Laura Mercier World of Beauty: Holiday Edition
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