rewrite this title The best free CRM software of 2025: Expert tested

I’ve been consistently impressed by HubSpot CRM’s generous free offering, which has been around for a few years and has only gotten better. The platform allows up to 1 million contacts, with unlimited users, which is practically unheard of among free CRMs. It also integrates CRM functionality with marketing tools like email campaigns, landing pages, and live chat — all without charging a penny.

The user interface design feels intuitive from day one, with automatic contact enrichment that pulls business data from its own company database. I like how deals move through a visual pipeline, with automatic email tracking telling you exactly when prospects open your messages. The Gmail and Outlook integrations work flawlessly, syncing emails and meetings without the busywork.

If you’re looking for a marketing CRM, HubSpot gives you drag-and-drop email builders, form creators, and even basic ad management tools. Its reporting dashboard provides real-time insights into your entire pipeline, helping you spot opportunities and track team performance. Though the free version includes HubSpot branding on some features, the core functionality remains solid enough to justify the slight.

HubSpot features: Contact management | Email marketing | Live chat | Meeting scheduling | Sales pipeline | Landing pages | Reporting dashboard

Odoo takes a different approach than traditional CRMs by positioning itself as an all-in-one tool for enterprise resource planning, or ERP. The free Community Edition gives you access to basic CRM features, but you can connect your customer relationships to accounting, inventory, and project management data. I also found the sales pipeline management simple and straightforward, familiar for anyone who’s worked in a sales role.

Odoo is really good at plugging into different business functions. When you generate a quote in the CRM, it can automatically create invoices and schedule deliveries from your inventory. It’s rare to see this level of integration in product-based CRMs, especially in a free one.

However, Odoo does require more setup time than simpler alternatives. But the payoff comes in significantly more customization options. Odoo’s modular approach lets you start with basic CRM features and then add in accounting, website building, or e-commerce capabilities as needed. The recent 2025 updates have improved the user interface a ton, though it’s still too complex for just basic contact management.

Odoo features: Sales pipeline | Lead management | Quote generation | Invoice creation | Project tracking | Inventory sync | Website builder

Capsule strikes an excellent balance between simplicity and features, even in its free tier. With support for 250 contacts and up to two users, it’s perfectly sized for solo entrepreneurs or very small teams just getting started with CRM. I loved how quickly I could import contacts and track relationships, without any complex setup procedures.

This platform excels in contact organization and email management, automatically logging conversations from Gmail and Outlook. A customizable sales pipeline lets you create unlimited custom fields to track specific data points. Plus, the mobile app ensures you can access customer information and update records while on the go.

But the free plan does come with more limitations than the others so far. There’s a 50MB storage limit, with a single sales pipeline restriction, so you’ll likely outgrow the free version as soon as your business expands. Luckily, there’s a 14-day trial for when you want to upgrade to a paid subscription, so you can test advanced features risk-free.

Capsule features: Contact management | Email templates | Sales pipeline | Activity tracking | Gmail integration | Mobile access | Custom fields

Bitrix24 is one of the most feature-packed free CRM options available, though it comes with complexity that might overwhelm newcomers. The platform offers unlimited users and contacts in its free tier, which is even better than HubSpot. And there’s a full contact center built directly into the CRM, allowing you to make and receive calls without switching platforms.

Moreover, Bitrix24 comes with project management tools, a website builder with e-commerce capabilities, and even HR management features. During my testing, I found the AI-powered CoPilot very useful for generating marketing content and transcribing phone calls directly into lead records. Automation is sophisticated, letting you create complex workflows that automatically move leads through your pipeline based on triggers.

That said, the interface requires patience to master. Thankfully, the platform’s flat-fee pricing model and generous free plan make that easier to put up with. The free version includes 5GB of storage and access to the core CRM, task management, and basic marketing tools.

Bitrix24 features: Contact management | Sales pipeline | Email marketing | Project management | Website builder | Telephony | AI assistant

Agile CRM delivers an impressive combination of sales and marketing features, supporting up to 10 users, with 1,000 contacts or companies. I like how it handles marketing automation, which includes a drag-and-drop workflow designer for complex campaigns. Also, the 360-degree contact views with Facebook-style timelines provide excellent visibility, automatically tracking social data and call histories.

Agile CRM offers lead scoring and star-ranking systems, too, to prioritize your sales efforts. During testing, I knew exactly when prospects opened emails and clicked links, thanks to the built-in tracker. You can also monitor Twitter streams, schedule posts, and even include social interactions in automated campaigns.

What’s more, web pop-up and survey tools help capture leads directly from your website. An appointment-scheduling feature lets customers book their own meetings based on available time slots, which saves time going back and forth between emails. That said, customer support could be more proactive, and user reviews mention occasional bugs.

Agile CRM features: Contact management | Email marketing | Lead scoring | Social media tools | Web pop-ups | Telephony integration | Marketing automation