Have you ever thought about building a business centered around destroying your most successful product? Sounds crazy, right? Well, that’s exactly what Apple did.
Imagine pouring years of time and billions of dollars into revolutionizing personal computing, only to try to destroy your breakthrough product as soon as it takes over the world. That’s exactly what Apple did with their “self-destructive” plan, which played a key role in their growth from a garage startup to a $3.3 trillion market giant.
Apple has always been known for relentless innovation. From the early days with the Apple II computer to their Macintosh desktops and later the MacBook and iPhone, Apple has consistently pushed the boundaries of technology.
Steve Jobs, the visionary behind Apple, was never afraid to shake things up. Each new product release meant potential cannibalization of their existing lineup, but Jobs understood the importance of creative destruction in moving technology forward.
Joseph Schumpeter’s concept of Creative Destruction, which involves killing off one breakthrough product to make way for another, perfectly captures Apple’s strategy over the years.
But what’s next for Apple? Could the iPhone era be coming to an end? With global smartphone sales on the decline and the market reaching maturity, Apple needs another major breakthrough to stay ahead.
So, what will Apple’s next big thing be?
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As we eagerly await Apple’s next move, one thing is for sure — the tech giant will continue to surprise and innovate, staying true to their legacy of pushing the boundaries of what’s possible in the world of technology.
Stay tuned for more updates and exciting developments from Apple!
To good profits,
Adam O’Dell
Chief Investment Strategist,
Money & Markets