Apple Intelligence adoption will ‘take some time’: Analyst

Apple (AAPL) released iOS 18.1, unveiling Apple Intelligence to some users. Oppenheimer’s senior analyst of emerging technologies and services, Martin Yang, joins Josh Lipton and Josh Schafer on Market Domination to discuss what the artificial intelligence (AI) focused update means for the iPhone maker just ahead of its quarterly earnings report. Yang explains that while “the 18.1 iOS and iPad updates were released today,” Apple Intelligence features are “not immediately accessible. You have to join the waitlist and then get notified to use the features.” “The rollout is gradual,” he says, adding, “It takes time to get global consumers or global iPhone and iPad users to access the feature. We don’t know how the broad-based consumers will respond to those just yet.” Ahead of Apple’s earnings report on Thursday, the analyst outlines what he’s watching for when the iPhone maker releases results. “Things we’ll be watching for is the iPhone. ‘Is the iPhone revenue trend still stable? And are they getting better comps in Greater China sales?’ Those are the key topics I’ll be watching.” He adds that he will also be monitoring for the breakdown of standard iPhone sales compared to Pro and Pro Max models, as well as Services revenue.

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