rewrite this title Amazon Unveils Agentic AI Upgrade For Seller Assistant To Streamline Inventory, Compliance, And Business Strategy

by
Alisa Davidson

Published: September 19, 2025 at 9:43 am Updated: September 19, 2025 at 9:44 am

by Ana

Edited and fact-checked:
September 19, 2025 at 9:43 am

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Technology company Amazon announced an upgrade to its Seller Assistant, now enhanced with agentic AI capabilities that allow it to manage tasks such as inventory control, account monitoring, and business strategy development. This generative AI acts as an expert advisor for sellers, providing immediate answers, directing them to relevant resources, and supporting decision-making. 

The new capabilities enable sellers to shift from handling every task themselves to collaborating with an intelligent assistant that can proactively manage operations and strategy while keeping sellers in control. Seller Assistant can now address both routine tasks and complex business challenges, allowing sellers to focus on growth and innovation.

Powered by Amazon Bedrock and leveraging Amazon Nova and Anthropic Claude, the assistant combines advanced foundation models with nearly 25 years of Amazon’s expertise in supporting sellers. This integration allows the tool not only to monitor account health and optimize inventory but also to anticipate needs, develop strategic solutions, and act when authorized, evolving from a passive tool into an active business partner.

Amazon’s AI Assistant Expands Capabilities To Streamline Complex Tasks With Upcoming Feature Enhancements

Seller Assistant is enhancing its capabilities to help sellers manage complex tasks more efficiently, with new features launching in the coming months. 

For inventory management, the assistant now actively monitors stock levels, flags slow-moving products, and provides recommendations for pricing, removal, or shipment planning. It can analyze demand patterns and suggest optimal allocation across fulfillment centers to reduce costs and prevent out-of-stock situations.

The assistant also tracks account health, identifying potential issues such as compliance violations or customer service metrics nearing thresholds. It explains the cause of problems and offers solutions, implementing approved actions to prevent disruptions. For example, if a product description risks regulatory noncompliance, Seller Assistant alerts the seller, explains the concern, and guides them through resolution options.

Compliance management for international expansion is also simplified. Seller Assistant can review product documentation, highlight missing certifications, and guide sellers step-by-step to meet regulatory requirements efficiently, helping them list products correctly across different regions.

Agentic AI is now being applied to advertising through Creative Studio, enabling sellers to generate professional-quality ads quickly using conversational prompts. By analyzing products and Amazon shopping signals, the tool creates tailored ad concepts, explains its recommendations, and allows sellers to maintain control. One seller using this feature saw a 338% increase in ad click-through rate, 89% new-to-brand offers, and 121% return on ad spend.

Seller Assistant can further analyze sales patterns and customer behavior to suggest new product opportunities, optimize marketing strategies, and provide guidance for international growth. It can proactively create detailed seasonal or promotional plans, coordinating inventory, advertising, and product launches once approved.

These updates mark just the beginning of Seller Assistant’s evolution. Over time, its agentic AI capabilities will integrate more fully into the selling experience, allowing sellers to focus on innovation and customer relationships while the assistant manages operational and strategic tasks. 

Seller Assistant is currently available to all US sellers and will expand to other regions at no additional cost, continuing to support business growth through AI.

Alisa, a dedicated journalist at the MPost, specializes in cryptocurrency, zero-knowledge proofs, investments, and the expansive realm of Web3. With a keen eye for emerging trends and technologies, she delivers comprehensive coverage to inform and engage readers in the ever-evolving landscape of digital finance.

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