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Amazon is exploring the idea of including ads in conversations with Alexa+, its upgraded artificial intelligence (AI) voice assistant.
According to a report by TechCrunch, CEO Andy Jassy stated during the company’s second-quarter earnings call that ads could play a useful role as people interact more with Alexa+ in multi-step conversations.
Jassy noted, “I think over time, there will be opportunities, as people are engaging in more multi-turn conversations, to have advertising play a role to help people find discovery, and also as a lever to drive revenue”.
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Alexa+ is part of Amazon’s strategy to improve its older voice assistant by making it more capable and easier to talk to. Millions of users already have access to it, and it is meant to compete with new AI voice tools from OpenAI, Google, and Perplexity.
Currently, Alexa+ is free for Prime members, who pay $14.99 per month for the membership. There is also a separate subscription option for Alexa+ at $20 a month. Jassy suggested that more pricing options may be added in the future, which may possibly include one that removes ads.
Until now, advertising within Alexa has been limited. Sometimes, users might hear a short audio ad between songs or see a product promotion on the Echo Show screen.
On July 28, Google introduced a new feature in the United Kingdom called “AI Mode”. How does it work? Read the full story.
Having completed a Master’s degree in Economics, Politics, and Cultures of the East Asia region, Aaron has written scientific papers analyzing the differences between Western and Collective forms of capitalism in the post-World War II era.With close to a decade of experience in the FinTech industry, Aaron understands all of the biggest issues and struggles that crypto enthusiasts face. He’s a passionate analyst who is concerned with data-driven and fact-based content, as well as that which speaks to both Web3 natives and industry newcomers.Aaron is the go-to person for everything and anything related to digital currencies. With a huge passion for blockchain & Web3 education, Aaron strives to transform the space as we know it, and make it more approachable to complete beginners.Aaron has been quoted by multiple established outlets, and is a published author himself. Even during his free time, he enjoys researching the market trends, and looking for the next supernova.
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