Clothing may not be the first thing that comes to mind when shoppers think about Costco, but its apparel sales are more than some of the biggest brands like Calvin Klein, Tommy Hilfiger and Old Navy. It has grown the category more than 40% over the past five years, which is significantly more than its competitors Sam’s Club and BJ’s. Costco has even now found itself facing a lawsuit by Lululemon for allegedly “duping” its products. Watch the video to learn how Costco has become a major player in the fashion world.
Chapters:
0:00 Introduction
0:50 Chapter 1: Clothing boom
3:10 Chapter 2: Kirkland fandom
6:00 Chapter 3: Cheap prices, big profits
Produced by: Ryan Baker
Edited by: Darren Geeter
Shot by: Natalie Rice
Animation by: Jason Reginato, Emily Park
Senior Managing Producer: Tala Hadavi
Additional Footage: Getty Images, Costco
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How Costco’s Clothing Business Became Bigger Than Abercrombie And Gap
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