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Quick take:
The acquisition is part of Futureverse’s strategy to bring AI to the forefront in the next chapter of immersive experiences for brands and sports entertainment.
Digital Candy boasts a high-profile IP of over 4M digital collectibles and a massive customer base of over 1.5M accounts.
It will be integrated into the Root Network, Futurverse’s layer-1 blockchain, which helps address AI-related brand issues like creative rights and ownership.
AI and immersive gaming technology provider Futureverse has announced the acquisition of the non-fungible token (NFT) platform Candy Digital.
The acquisition represents a major step in Futureverse’s strategy as it aims to advance its metaverse strategy by bringing AI to the forefront in the next chapter of immersive experiences for brands and sports entertainment.
Digital Candy boasts a high-profile IP of over 4M digital collectibles and a massive customer base of over 1.5M accounts, which will all be integrated into Futureverse’s layer-1 blockchain Root Network.
Root Network is designed to address the brand challenges that arise when deploying AI, including creative rights and ownership.
This acquisition allows Futureverse to leverage IP of some of the leading brands in the world, including Major League Baseball (MLB), Netflix, Getty Images, Warner Bros. Discovery, and DC Comics.
“Brands like MLB and DC Comics already sit at the intersection of digital and real-world fandom,” said Aaron McDonald, Co-Founder and CEO, Futureverse. “By bringing them into Futureverse’s ecosystem, we can leverage our technology to build the kind of immersive experiences that enhance brand loyalty and create a new format for great brands, beloved characters and world-class stories to deepen their user engagement.”
Futureverse’s approach to brand rights does not rely on the traditional legal frameworks, with the company opting for its trusted technology. By embedding IP protection into its technology, it gives the brands the power to unlock new revenue and allow their protected assets to be safely used across gaming and new digital experiences, the company shared via a press release seen by NFTgators.
On the other hand, Candy Digital has established itself as one of the leading digital collectibles, platforms, at one point raising funds at a valuation of $1.5 billion. Its platform combines emerging technology with purpose-driven design to create loyalty programs, digital ticketing, on-chain gaming, and fan marketplaces that reward participation while strengthening fan communities.
Matt Novogratz, Co-Founder and SVP of Candy Digital, commented: “It’s a natural move for us to join forces with Futureverse who are true industry leaders with patented technology that is defining how brands will engage in this ever-evolving digital world where most interactions take place.”
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