Everyone says Gen Z has stopped spending. Coach built its growth strategy by betting the opposite.
At Cannes Lions, Brian Sozzi sits down with Tapestry CEO Joanne Crevoiserat to discuss how Coach is winning younger luxury shoppers, why brands have just 60 seconds to make an impression, and what the next generation of consumers really wants.
The conversation explores retail, consumer behavior, AI, luxury, and why emotional connection—not just price—is driving growth.
Timestamps
00:00 Why Coach is growing
01:16 The 25 million opportunity
02:25 Gen Z’s first 60 seconds
03:56 AI trains store associates
05:32 Coach’s heritage advantage
07:26 The state of the consumer
08:18 Why Gen Z keeps buying
09:50 Planning for the holidays
10:25 The future of gifting
#coach #genz #retail #luxury #consumerbehavior #marketing #canneslions #yahoofinance
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