For years, baseball was losing younger fans. Then something changed.
MLB Hall of Fame pitcher, CC Sabathia, and MLB chief marketing officer and senior vice president of global corporate partnerships, Uzma Rawn Dowler, chat with Yahoo Finance Executive Editor Brian Sozzi about the resurgence of baseball and their outlook for the game.
Timestamps
00:00 Baseball’s momentum
01:44 Why MLB is at Cannes
02:19 CC’s new role
03:43 Ideas from former players
05:18 The youth sports challenge
06:35 Growing the game
07:43 The next MLB innovation
08:20 How the pitch clock changed baseball
09:07 The next generation of stars
10:23 Life after baseball
11:31 Food and fan experiences
12:02 Baseball’s momentum
#mlb #baseball #ccsabathia #sportsbusiness #marketing #canneslions #yahoofinance
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