Women’s sports is no longer a niche opportunity.
At Cannes Lions, Brian Sozzi sits down with F1 Academy Managing Director Susie Wolff and PepsiCo Chief Consumer and Marketing Officer Jane Wakely to discuss the growth of women’s sports, the future of Formula One, and why brands are investing in female athletes like never before.
The conversation explores audience growth, sponsorship, sports science, business strategy, and why one of the biggest opportunities in sports may just be getting started.
Timestamps
00:00 Susie Wolff’s journey
01:14 Building opportunities
02:19 Why Pepsi partnered
04:14 Choosing the right drivers
05:06 Measuring the impact
05:52 Growing F1 Academy
07:31 What’s next?
08:28 A new generation arrives
09:35 The science gap
10:25 Pepsi’s portfolio shift
11:47 When will a woman reach F1?
#womenssports #f1academy #formula1 #sportsbusiness #pepsico #canneslions #leadership #yahoofinance
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