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Why Abercrombie Is Copying Aritzia’s Playboook

DeFi Daily News by DeFi Daily News
June 17, 2026
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Abercrombie & Fitch’s torrid growth has started to slow. To counteract moderating sales and increasing competition, the retailer is selling third-party shoe brands like Puma, Frye, Hunter and GH Bass. CNBC’s Gabrielle Fonrouge reports.

Reporter: Gabrielle Fonrouge
Produced, Shot & Edited by: Tasia Jensen
Animation: Jason Reginato, Emily Park
Senior Managing Producer: Tala Hadavi
Additional Footage: Getty Images

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Why Abercrombie Is Copying Aritzia’s Playboook

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Tags: AbercrombieAritziasconsumerCopyingPlayboookRetail
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