rewrite this title TreviPay Leverages AI to Help Businesses Anticipate Buyer Behavior – Finovate

B2B payments platform TreviPay is introducing a new solution to help suppliers keep customers engaged and spot dormant buyers.

The new offering, TreviPay Growth Center, leverages transactional data, behavioral insights, and predictive insights to help businesses identify early signs of buyer dormancy, enabling teams to intervene with targeted outreach and new incentives.

Based in Kansas, TreviPay made its Finovate debut at FinovateFall 2022 in New York.

A new offering from B2B payments platform TreviPay will help companies identify buyer needs and trends, respond to buyer dormancy, and optimize critical steps in the order-to-cash (O2C) process. TreviPay’s Growth Center, located within the TreviPay Client Portal, features a range of customizable add-ons designed to help companies deepen buyer relationships and enhance engagement.

Many suppliers face challenges not just in acquiring new buyers, but in keeping current buyers engaged. The TreviPay Growth Center combines transactional data, behavioral insights, and predictive intelligence to enable customers to identify early signs of customer dormancy, allowing sales, operations, and finance teams to engage these buyers before any impact on revenue occurs.

“TreviPay’s network was built to help businesses grow,” TreviPay Chief Product and Technology Officer Dan Zimmerman said. “The Growth Center helps clients use predictive insights to spot changes in buyer behavior, re-engage customers, and measure the impact of incentives, without adding work for other teams. It’s part of how we deliver value clients can’t easily replicate and help protect long-term program performance.”

TreviPay’s Growth Center is the latest example of how AI is being used as an intelligence layer, anticipating risk, preventing revenue leakage, and fortifying buyer-supplier relationships. Growth Center offers buyer insights to help sellers understand purchasing trends and engagement signals. It provides predictive insights to help spot buyers that may be at risk of going dormant so that companies can engage them with targeted outreach and fresh incentives. The new offering also includes tools to support testing and iteration, empowering teams to improve campaign performance over time. It also features rebate management with easy-to-configure incentives and automated tracking and reporting.

TreviPay Growth Center is expected to be generally available in Q2 2026. The company noted that it is continuing to develop the technology, highlighting a recent pilot test with a US-based retailer during which TreviPay’s AI and machine learning models accurately predicted which buyers would go dormant. TreviPay reported that all of the tests resulted in new spending increases, including nearly 60 previously dormant buyers that made a combined $103,946 in purchases within eight days of outreach triggered by TreviPay’s predictive signals.

Founded in 1980 and headquartered in Overland Park, Kansas, TreviPay made its debut at FinovateFall 2022. At the conference, the company demonstrated its Small Business Supplier Payments Network (SBSN), which enables banks to offer new products to their small business clients by leveraging the B2B trade credit market for small businesses.

TreviPay began 2026 with the launch of its Pay by Invoice solution that enables Visa issuers to leverage their Visa credentials for supplier payments. The collaboration combines TreviPay’s order-to-cash automation technology with Visa’s commercial payment capabilities to help issuers transition from disconnected B2B spending processes to strategic, issuer-financed, invoice-based transactions.

“For years, banks have been looking for a scalable way to capture the significant share of B2B payments still happening off-card,” TreviPay CEO Brandon Spear said. “TreviPay Pay by Invoice unlocks that opportunity. By integrating our order-to-cash automation with Visa’s network capabilities, issuing banks can now offer their commercial clients a modern credit solution that automates invoicing and delivers the flexibility we know business buyers expect.”

Photo by Alla Kemelmakher on Unsplash

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