rewrite this title Bluefin and Basis Theory Offer Unified Token Strategy Across Digital and In-Person Payments – Finovate

Payment and data security infrastructure company Bluefin and tokenization and vaulting platform Basis Theory have announced a strategic partnership.

The partnership will enable businesses to implement a unified token strategy to help them manage payment fragmentation between cloud-native tokenized platforms and in-person environments.

Bluefin made its Finovate debut at our developers conference FinDEVr SiliconValley. Basis Theory debuted at FinovateSpring 2022.

A strategic partnership between Bluefin and Basis Theory will enable businesses to deploy a unified token strategy across environments. Spanning in-store, call center, online, and backend systems, the partnership aligns Bluefin’s PointConex platform with Basis Theory’s tokenization capabilities to securely and consistently capture, tokenize, and use sensitive payment data across channels. This will enable firms with hybrid and omnichannel payment methods to manage payment fragmentation between cloud-native tokenized platforms and in-person payment environments more effectively. Enterprises can implement the strategy without expanding PCI scope or introducing additional integration-related complexity.

“As organizations expand into hybrid payment experiences, PointConex provides a standardized way to secure in-person payment rails without adding new compliance or integration complexity,” Bluefin Founder and Chief Strategy Officer Ruston Miles said. “By aligning with modern, independent tokenization platforms like Basis Theory, we enable a consistent approach to protecting payment data across all channels while preserving flexibility and data ownership.”

Bluefin’s PointConex platform provides processor-agnostic, card-present orchestration with PCI-validated P2PE. The platform is designed as a no-code proxy instead of a gateway or API-based integration, and supports more than 125 certified devices across leading manufacturers. PointConex enables service providers to access certified in-person payment rails without interrupting existing workflows or increasing compliance burdens. Basis Theory’s platform securely captures and vaults sensitive payment data via modern APIs for enterprise companies and SaaS platforms. Through the strategic partnership, customers will be able to expand their digital token strategies into in-person payment environments, enabling them to participate in a future-ready payments architecture while maintaining control over their data.

“Our partnership helps merchants connect customer spending data across in-store and online channels,” Basis Theory CEO and Co-founder Colin Luce said. “Merchants gain a more consistent checkout experience, wherever customers choose to pay, while maintaining strong security and flexibility across their payment environments.”

Making its Finovate debut at FinovateSpring 2022, Basis Theory demonstrated how its technology helps developers securely work with sensitive data. The company showed how its solution gives developers a secure and compliant environment to interact with their most sensitive data to conduct KYC, initiate bank transfers, or query the data without decrypting it.

Basis Theory’s partnership with Bluefin comes on the heels of the firm’s announcement that it has teamed up with Checkout.com in an alliance that will help merchants securely capture, store, use, and update payment data without adding additional compliance burdens with a broader PCI scope. Last fall, Basis Theory secured $33 million in funding in a round led by Costanoa Ventures, Stage 2 Capital, and Moneta VC.

Founded in 2007 and headquartered in Atlanta, Georgia, Bluefin introduced itself to Finovate audiences at our developers conference, FinDEVr SiliconValley 2014. In the more than a decade since then, the company has grown into an end-to-end payment infrastructure company with 35,000 clients across 60 countries and more than 300 integration partners.

Photo by Francesco Ungaro

Views: 99