rewrite this title Big AI Beware: Bounty Hunters Are Coming To Track Down Misuse Of Hollywood IP

Welcome to Rendering, a Deadline column reporting at the intersection of AI and showbiz. Rendering examines how artificial intelligence is disrupting the entertainment industry, taking you inside key battlegrounds and spotlighting change makers wielding the technology for good and ill. Got a story about AI? Rendering wants to hear from you: jkanter@deadline.com.

As we’ve noted before in Rendering, the big beasts of Hollywood are now baring their legal teeth against copyright-flouting AI companies. We’re returning to the subject today because there’s a new tech startup in town looking to throw film and TV studios more red meat — and we have been given a first-look at its plan.

LightBar, founded by an anonymous CEO with credentials in the fintech world, wants to become a gun for hire for studios, enlisting internet users to hunt down AI models generating content that could have been trained on copyrighted material. Or, to put it another way, LightBar is assembling bounty hunters to track down misuse of Hollywood IP.

Deadline knows the identity of LightBar’s founder, but the entrepreneur — whose previous venture raised $50M  — wants to remain below the radar for now because it’s entirely possible he could face hostility from the very companies LightBar is interrogating. He has sunk more than $100,000 into his startup, which will eventually seek outside investment after launching quietly last month.

The founder was inspired to establish the company in March 2025, when he was aghast at ChatGPT users creating artificial imitations of Studio Ghibli content. He believes AI companies could be on the precipice of a “Napster moment” if they continue “ripping off” creative work, a reference to Sean Parker’s online music service that was effectively sued out of existence.

LightBar has already been running proof-of-concept tests on Paramount and Warner Bros. Discovery content, while its bounty hunters (or “researchers,” as LightBar’s lawyers prefer) were among the first to discover that Google was blocking prompts containing Disney characters following a litigation threat from the Mouse House. A big win for Disney.

Any internet user can play the role of researcher, with people submitting examples of infringement and LightBar’s small team of moderators verifying entries. Successful submissions can earn a researcher up to $2 or more, depending on the complexity of the prompt and the information unearthed. 

LightBar wants bounty hunters to prod AI models in gray areas. For example, ChatGPT or Microsoft Copilot will quickly deny requests containing character names like Batman, but how do they respond to a prompt about a brooding superhero with a fascination for winged mammals? 

Also, do AI models throw in infringing material when not asked? LightBar’s early testing suggests so, with one researcher discovering that image prompts for Looney Tunes rooster Foghorn Leghorn also generated a likeness for Bugs Bunny, even when the carrot-chomping rabbit was not featured in prompts.

LightBar believes there is a gap in the market for this kind of work, given that studios are often playing wack-a-mole to keep on top of IP infractions. But how does it intend to make money? LightBar hopes to be engaged by studios to build bodies of evidence that could lead to lawsuits, settlements or licensing deals, from which it can take a cut. Perhaps more intriguingly, however, LightBar would like to become the middleman in partnership deals struck between studios and AI companies. 

Disney’s $1B deal with OpenAI could prove formative in this space, with the agreement allowing Sora users to generate videos of characters, such as Elsa from Frozen. In theory, LightBar would sit between Disney and OpenAI, using its own AI models to recognize the studio’s content and APIs to monitor Sora prompts in real-time. The data would help ensure Disney is being fairly compensated and characters are not being exploited.

LightBar’s technology is yet to be tested at scale, and studios may well be developing similar internal tools that could make the startup dead on arrival, but its existence is adding to the sense that the fightback is on against alleged IP theft. As studios gather their evidence, AI giants will face a choice: Come to the table, or come to the courtroom.