rewrite this title FreeAgent and Fathom Partner to Help SMEs Better Manage Finances – Finovate

Accounting software provider FreeAgent has partnered with reporting, analysis, and forecasting platform Fathom.

The partnership will enable small businesses in the UK to access real-time profit and loss reporting, cash flow forecasting, KPI dashboards, and interactive management reports.

Founded in 2007, FreeAgent made its Finovate debut at FinovateEurope 2013 in London.

A newly announced partnership between accounting software provider FreeAgent and all-in-one reporting, analysis, and forecasting platform Fathom will enhance the ability of small businesses in the UK—and their accountants—to better manage their finances and make smarter business decisions.

“By partnering with Fathom, we’re giving accountants and their clients the tools they need to scale up their financial scrutiny and analysis,” FreeAgent CSO Stewart Hurd said. “Rather than simply giving an overview of the current financial position, our integration offers deeper, visual insights, forecasting, and scenario modeling into small business data—meaning that accountants are better prepared to answer the questions that really matter.”

Automatically syncing data between FreeAgent and Fathom will enable companies to access real-time profit and loss reporting, cash flow forecasting, KPI dashboards, and interactive and customizable management reports. The integration will also allow accountants to support multiple clients with different reporting needs, and provide them with advisory insights. The latter will come courtesy of Fathom’s technology, which delivers in-depth reporting, forecasting, and scenario modeling that will enhance the ability of small business accountants to provide greater value to their clients.

“FreeAgent has built award-winning accounting software that thousands of UK SMEs rely on daily, but we’ve consistently heard that many businesses outgrow basic reporting as they scale,” Fathom Country Manager Darren Glanville said. “This integration changes that entirely. FreeAgent users now get direct access to Fathom’s enterprise-grade toolkit—which, for accounting partners, means they can deliver genuine strategic advisory services whilst clients stay in the platform they already know. We’re not just connecting two systems, we’re fundamentally upgrading what’s possible for ambitious businesses using FreeAgent.”

Based in Brisbane, Queensland, Fathom is an Australian firm that specializes in corporate performance management (CPM) software. Founded in 2012, Fathom offers a management reporting, forecasting, and financial analysis tool that helps business owners assess business performance, monitor trends, and identify areas for improvement. More than 90,000 businesses and advisors use Fathom’s technology, and the firm enjoys a 36% market share in the Australian financial reporting software category, according to Practice Protect’s Australian Cloud Accounting Apps Report 2025-2026. Fathom was acquired by The Access Group in 2022.

FreeAgent made its Finovate debut at FinovateEurope 2013. In the years since then, the UK-based fintech has grown into an accounting software provider with more than 200,000 users. FreeAgent’s platform features tools for tax self assessment, VAT, and MTD. The technology enables firms to send invoices and automatic payment reminders, and record expenses and mileage to easily track business costs. FreeAgent also helps business owners make smarter business decisions by providing them with deep insights into profit and loss, cash flow, and overall business performance.

Acquired by NatWest Group in 2018, FreeAgent was founded in 2007. Co-founder Roan Lavery is CEO.

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